Digital Marketing Consultant in India – Pranav Jha

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Digital Marketing Consultant in India – Pranav Jha

AI Marketing eBook

February 2022

Importance Of Evergreen Content In SEO

Understanding the Importance of Evergreen Content in SEO

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Understanding the Importance of Evergreen Content in SEO Have you figured out what it takes to write a blog that stays relevant for years? Getting quality online traffic over time is not easy. You have to find the best content idea and writing technique to get consistent viewers. The keywords, tags, backlinks, and much more influence the viewership of your blog and content. Thus, you have to find an effective content strategy that hits the bull’s eye.  What is Evergreen Content? For writing a blog that assures long-term relatability, relevance, and significance, you have to understand the concept of Evergreen Content. What is it? Like the term evergreen, you have to construct content that remains useful for a reader for a long period. It is usually informational and adds value to the reader’s knowledge base. But that does not mean it has to be a serious topic. You have to figure out topics, keywords, and most importantly, identify the target readers.  Importance of Evergreen Content in SEO The purpose of SEO strategies is to bring quality traffic to the website and, take the SERP rank upwards. But securing the top rank is not possible with short-term strategies. The evergreen blogs make your SEO performance long-lasting. People view your page multiple times and revisit to read the content. Thus, you can drive quality and consistent traffic.  Formats of Evergreen Content If you review the most-viewed blogs, articles, and content on the internet, you can find an overall idea. Each content tries to resolve a query or provides a summarized and informational output. There are distinct formats to write content like this and, they usually start with the following titles –  However, putting such titles does not assure the content to make an ever-lasting impact on the viewer.  Examples to help you understand – Choose ideas and topics that appeal to a large section of viewers. It can be related to travel, food, pet care, cooking, parenting, life hacks, and many more. Following are some topics you can try –  How to generate Evergreen Content Idea For creating Evergreen Content, focus on finding the idea and then develop the content carefully. The quality of the content should be high and offer a valuable reading experience to the reader. Here are some tips for generating such content that will impact your SEO performance in the long run.  1. Conduct in-depth keyword research Keywords are the backbone of generating any content and are especially crucial for SEO performance. Take sufficient time to research keywords using the tools available online. Focus on the topic and find out organic keywords that bring relevance to the content. It will help in increasing the rank in SERP.  2. Analyze google trends Choosing the topic is not easy as you have to follow google trends and interests to understand if the topic will serve the purpose. Use the tool to review the performance of the topic and consistency in search results over time. It is best not to rely on seasonal topics as it will not fetch a lasting outcome. Decide the topic by analyzing the popularity and consistency.  3. Focus on search intent Search intent or goal of the user while googling a certain term is crucial to understand for writing a piece of Evergreen Content. Without understanding the user intent, you cannot analyze the potential of the topic you have chosen for blogging. You can utilize SEO tools to check the ranking history of the chosen keywords.  4. Make the content simple. Do not write content that makes the reader tired of reading. Focus on making the content a light read. It is best to avoid the technical jargon that requires specific knowledge to understand. Use small sentences and simple vocabulary in the write-up. Also, do not make the content full of information. 5. Focus on the topics If you have decided on the topic, you must research well. Check the most-viewed posts and content available on the topic to understand how to make your content unique. Also, do not focus on a broad topic. For example, if you want to write a blog on content creation, do not choose a topic that generalizes it. Use blog topics like “Tips to create YouTube Content” or “Ultimate Guide To Make a Viral Instagram Reel”. It brings more attention to the topic and helps in better viewer targeting. Use internal linking to impact your SEO performance positively.  Revisit the content It is a misconception that Evergreen Content does not require revisiting. You may need to repurpose the content and create a new one. Look for other ways to recycle the content to expand your audience reach.  There are ways to maintain the evergreen status of the content. It will improve the SEO performance of your website and content. Achieve it through the following approach –  Evergreen Content – Here to stay!  Evergreen contents are valuable for SEO and your website’s performance. You can seek the guidance of an SEO expert who has extensive knowledge of digital marketing, like Pranav Jha. Witness your website rank go high on the ranking list with content that adds value to the readers. 

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Backlink Checker Tools

5 Backlink Checker Tools for Everyone in 2026

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Backlink checker tools are crucial aspects behind the success story of any website. In this digital era, no website wants to fall behind in the online visibility index. Search engine optimization enhances the digital visibility of the websites, thereby boosting the magnitude of the return. Does backlink have a role to play in it? It surely does! Backlinks are significant for the website if you want to rank up in the SERP. The strategy for external and internal backlinks directly impacts SEO traffic and outcome. Hence, it is vital to review and evaluate the backlinks. It is a process that needs your attention before going for organic SEO traffic. Bring focus on generating quality backlinks to your websites to boost the SEO strategy impact. In this blog, we’re going to explore the top 5 backlinks checker tools, highlighting their features and benefits in order to help you choose the best one. What are Backlinks? Backlinks are links from other websites to yours. These links act like votes of trust and give the signal to search engines that your content is valuable. When your website gets backlinks from highly authoritative sites, it helps improve your website’s search ranking as well as visibility. These links are a key part of SEO strategies. Concerned about quality link building? The more relevant and trustworthy linking sites are, the stronger your backlink profile becomes. For example, if a popular website publishes an article about food recipes and includes a link to your website for more information, that link is a backlink to your website. Over and above that, backlinks also help search engines discover new content faster by guiding crawlers to your site. A strong backlink strategy could significantly boost credibility and user trust as well as overall digital presence. Types of Backlinks Matter: Dofollow Backlinks: Dofollow backlinks are standard backlinks that pass SEO value and help your site with rankings. Search engines follow these links in order to discover as well as index your content and make it highly valuable. Nofollow Backlinks: These backlinks include a “nofollow” tag and tell search engines not to pass SEO value. These links don’t boost ranking directly, but they can still attract traffic and improve brand visibility. The importance of backlinks for your website Backlinks are crucial for SEO and, thus, are vital for your website. A backlink indicates that the website is valuable and the content is relevant, for which it is getting redirected. It impacts the Google algorithm. For example – a website page contains the link to your website in their content. What does it imply? It means the content in your page is relevant to another website for which it has gained a place in another page’s content. As a website gets more inbound links, Google and other search engines deduce that the content on the page is relevant and valuable.  Hence, it helps in bringing the organic crowd to your page and also rank up in the SERP. Your website can get backlinks in three ways –  Manual links Natural links Self-created links What is a Backlink Checker Tool? A backlink checker tool is a crucial component for any SEO strategy. These tools help you monitor the backlinks that are pointing to your website. The tools allow you to identify who’s linking to your site, evaluate the quality as well as the relevance of these links, and then track their performance over time. Over and above that, these tools allow you to identify valuable opportunities for link building and fix broken or lost links, ensuring that your website maintains a strong online visibility and authority. Ultimately, these tools help you refine your SEO techniques and be ahead of the competition. Key benefits of using a backlink checker tool: Tracks Backlinks: Identifies websites linking to your domain for better link-building insights. Analyzes Link Quality: Evaluates backlink authority and relevance to boost SEO. Finds Broken Links: Detects lost or broken backlinks that may hurt rankings. Competitor Insights: Reveals competitors’ backlink strategies to spot new opportunities. Top 5 Best Backlink Checker Tools in 2026 1. Ahrefs Ahref has an extensive database of unique domains and information on backlinks. The backlink analyzer tool crawls over billion pages per day to fetch accurate information about the quality of the links. With Ahref, get information on the total number of inbound links of a particular domain and critical backlink ratings like DR and UR. Recognize the lost and new backlinks alongside finding out the most-linked pages that belong to your industrial domain.  Features: Massive Database Daily Crawling DR/UR Ratings Lost/New Links Top Linked Pages 2. Ubersuggest The inbound link checker tool Ubersuggest is from Neil Patel. It also has keyword research options alongside backlink checking. It can collectively show results for new backlinks, the lost links, etc. With this tool, you can keep a thorough track of the backlinks of your site. Also, recognize the high-quality link-building options. Figure out the top-most web pages and their backlinks to become aware of the competition. You can get information on backlink history of up to three years with the tool. Features: New/Lost Links Link Opportunities Competitor Backlinks Top Pages Backlink History (up to 3 years) 3. Moz The Moz link explorer consists of a vast index of live backlinks from millions of domains. With Moz, find out backlinks for any website and research the backlinks of your market competitors. Identify the broken link on your site through Moz. You can also review the spam score and monitor the lost links. With the consolidated features of the tool, get information on domain and page authority.  Features: Live Backlinks Competitor Analysis Broken Links Spam Score Domain/Page Authority 4. Semrush Semrush is undoubtedly among the most powerful tools with probably the biggest database. With the easy-to-use tool, find new and lost backlinks conveniently. You can filter the inbound links as dofollow, sponsored, nofollow, etc. Get accurate information on domain authority and the credibility of the referring domains. You can also identify the different

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Free SEO Tools

Free SEO Tools to grow your Organic traffic in 2026

Leave a Comment / SEO, SEO Tools /

Want to boost your website traffic without breaking the bank? You’re in the right place! In today’s digital scenario, SEO is the key to attracting high-ranking and quality visitors on Google – but you don’t always have to invest in expensive tools to get the results. Whether you are a blogger, business owner, or digital marketer, a lot of powerful free SEO Tools can help you customize your content, track performance, and expose hidden growth opportunities. In this blog, we have compiled a curated list of the best free SEO tools to develop our organic traffic efficiently and efficiently. Let’s dive! Understanding Free SEO tools SEO tools are software that collects data from the website and provides you with insights. It helps you improve the website so your page can reach a higher rank in SERP. There is more than one SEO tool in the market. Select the free tools or paid ones, depending on your budget. It boosts your SEO strategy and also facilitates the digital marketing process. Besides targeting the keywords, you have to ensure gathering valuable data about your website that determines the success of the page. The SEO tools make it possible for you.   SEO tools – Are they essential for your website? Any business website seeking the guidance of an SEO Expert in India is familiar with the essential tools and techniques. With SEO tools, obtain valuable and precise data on website performance. You can successfully eliminate the shady SEO tactics trending in the market and identify the best ways. It also helps you get an idea of the competitor’s performance and plan your SEO tactics accordingly. With the tools, you can save money and time on manual SEO audits. The tools also help recognize the high-converting keywords that will facilitate content marketing. In a nutshell, you can say that SEO tools help you in distinct ways in identifying better prospects for your SEO tactics. Other than on-page SEO, the tools also help you in the following ways –  List of Free SEO Tools to Grow Your Organic Traffic Currently, you can find more than a hundred Free SEO Tools in the digital space. But are all the tools equally effective? Maybe not! You have to recognize the best tool that helps in finding valuable insights for your website and guides you with better SEO performance. Here’s making the task easy for you. You can check out the following tools for your SEO requirements without paying a penny!  Let’s discuss these in detail. Google Keyword Planner Google Keyword Planner is a must-have tool for all. It allows you to find, research, and organize keywords for your SEO or PPC campaigns. You can use your Google Ads account to access this tool and start with either option: “Discover new keywords” or “Get search volume and forecasts”. If you select “Discover new keywords”, you can enter relevant seed keywords or a webpage URL into the tool, and it will retrieve related keyword ideas with additional metrics, for example, average monthly searches, competition, and bid estimate. You can also set filters to the results for specific locations, languages, etc., to find the best matches for your target audience. The tool also provides data for analyzing keyword trends and forecasting how they may perform, so that you can prioritize keywords and plan your content or targeting strategy accordingly. Highlighted Feature: Google Analytics (GA4) Google Analytics is an important tool that helps you fully understand how visitors behave on your site. This powerful tool tracks user demographics, behavior, traffic sources, and conversion rates. Through these insights, you get to understand which landing pages work well, where users are dropping off, and which marketing channels are doing the best job of getting valuable traffic. With this knowledge, you can improve user experience on your site, optimize your content, and encourage more traffic on your website. Google Analytics also allows you to assign goals and measure how well your SEO efforts succeed over a certain timeframe. Highlighted Feature: Google Search Console Google Search Console is a must-have free SEO tool. It helps you ensure that your business website is recorded and maintained in Google Search. It can offer you reports about the site’s performance and queries bringing traffic to your site. It shows you data on the average position of your pages and click count on your pages. Additionally, you may submit sitemaps to this tool and check for indexing issues on your website. It will notify you of critical errors, such as security concerns. From time to time, pressing the Search Console button will help you check for any issues with your ranking and resolve them with speed, further guaranteeing visibility of your sites to the targeted audience. Highlighted features: Page Speed Insight Google Page Speed Insight is a tool that assesses how quickly your web pages load. It tracks their performance on both desktop and mobile devices. Fast-loading web pages obviously enhance user experience and slow sites show higher bounce rates and lower rankings. Users might not tolerate even the slightest inconvenience at times, so your website should always perform in a flawless manner. The tool gives you an extensive report, including your speed scores, and valuable suggestions on how to optimize your site. You get to see what is slowing down your web page, for e.g. large images, extra scripts, server-side issues, etc., and how to improve them. Highlighted Feature: Screaming Frog Screaming Frog is a robust website crawler. It can scan your website and identify any technical problems such as dead links, duplicate content, missing meta tags(additional information like keywords, descriptions that are not visible directly on the web page), and provide a detailed report. The software gives you a thorough analysis of your site’s structure and pinpoints areas of concern. With Screaming Frog, you’re able to identify and correct issues that may be impacting your rankings or user experience quickly. It’s particularly helpful if you deal with big websites. After the crawl, you can filter and analyze the collected data to

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SEO Strategies

Top 9 SEO Strategies that best SEO Services in India follow for Better Ranking in 2026

Leave a Comment / SEO, SEO Strategies /

Google has been the most popular and user-friendly search engine for the last two decades. Other search engines get far fewer search counts than Google. As a blogger or a digital marketer, it is important for you to rank on the first page of the search engine. But in these two decades, Google’s ranking has been constantly changing its terms and conditions based on the scenarios.  In 2026 again we need to look after the latest trend that Google is following to give a ranking. Here are the top 9 SEO strategies that the best SEO services in India follow. You can also follow the same to gain ranking on Google.  Here are The Top 9 SEO Strategies For Better Ranking in 2026 1. Write only high-quality content:  No matter in which year we are living, the content will always be the number one in best SEO strategy. Whether you are blogging selling a product or providing a service, content is the key factor in your digital journey.  Always try to write content that can help people to gain something. Your content should have in-depth knowledge and information. In every niche, this is true. Without it, your website is just a showpiece. – Add topic and subtopic of the content you write.  – Try to get proof and sources of the content. It makes the content reliable.  – Use informative images, header tags, and colors to show the important parts of your content.  – Write such that you are talking to your audience.  2. Internal and external linking:  Many don’t know but linking your pages is one of the best SEO strategies of SEO services in India. Internal links are the hyperlink between two pages on your website. External Linking is using hyperlinks between two different websites. Google and other search engines have crawling software that checks the data and structure of your website. Internal linking guides Google to different pages of your website. More internal linking helps to get a higher ranking in Google.  Similar is with external linking. Here you put links to different websites on your web pages. One example is affiliate links where you direct a visitor to the seller’s website.  You must add only reliable links to your websites.  3. Get backlinks:  Generating backlinks for your website is the off-page best SEO strategy. People are ready to pay hundreds of dollars for creating backlinks from a renowned website. However, there are many free platforms that can give you backlinks.  – Backlink strategy is a long-term game.  – It takes a lot of consistent effort and is not easy.  – It would be good if you first learned it from a digital marketing training institute, as you can make many minor and major mistakes in your initial journey.  Also Read: 5 Backlink Checker Tools for Everyone in 2026 4. Keyword Optimization:  Keywords are a group of words that people type into the search engine whenever they want to find something. Using keywords is the best SEO strategy of SEO service in India you can ever follow. When you are writing content for your products and services, you must add the right keywords to it. This is a tested and proven technique that anyone can use with a little creative approach to his/her content. Find what people write about most to search for content like yours. Keyword relates to the intent of the user.  – Find keywords in Google Keyword Planner.  – Use the keyword in your blogs, your image properties, the meta-description in blogs, and even in social media content.  – Write LSI keywords as they also describe the content.  – Writing keywords in the URL is also a great strategy to get a high ranking.  – Write keywords in the Title and headers.  – Prevent keyword stuffing. 5. User experience:  All your efforts do not matter if a user does not enjoy visiting your website. The user is the king that we all want to entertain. It is a user who will support you in going big.  Always think about how simply you can present your website to your visitors. They must find your website attractive and a worthy place for their time. Your major focus should be on getting new traffic as well as retaining the old traffic.  – Put high-quality content.  – Don’t put too many ads on your website.  – Keep it simple and classy.  6. Content-length:  It is debatable that Google’s ranking depends on how long content you write. However, many people consider it one of the best strategies for SEO services in India. This is a variable factor. Different platforms have different requirements. Google prefers 1000–1200 word-length blogs on any website. However, you can write as much as you can. Social media platforms prefer content within the 300-400 word limit.   Longer content means you can put more hyperlinks and images in that. You can also go into an in-depth discussion with your audience.  7. Mobile friendly website:  A Mobile is a very advanced device. It is easy to use and easy to carry. Smartphones have brought the whole world into our hands. Today more than 60% of the whole population uses mobile for surfing websites. It means 6 out of 10 people are reading this blog on their phones.  If you want to gain more visitors, you must make your websites mobile-friendly. This best SEO services in India strategy will help you to reach out to a large mass of audiences who don’t have a personal computer.  8. Domain Authority:  Domain authority refers to the worthiness of your website in the eyes of Google. It is very important that you understand this technical factor. Google will never promote any kind of spam. It is a must that you earn the trust of Google so that the company will not hesitate to list you on the first page of a Google search.  There are three factors that increase the domain authority of your website.  – Backlinks from the websites having

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Top 20 best cloud hosting provider

Leave a Comment / Website Hosting, WordPress Hosting /

Top 20 best cloud hosting provider Companies that deliver IT as a service through the Internet are known as cloud service providers. The term “cloud computing” refers to the use of the internet to store and access data. It does not store any data to the hard drive of your computer. You may access your data from a remote server with the aid of cloud companies. The services provided by cloud technology companies include anything from comprehensive application development platforms to servers, storage, and virtual desktops. The following is a hand-picked list of cloud service providers. This list of cloud service companies provides a wide range of cloud computing options. Ready? Let’s get started: 1.   Cloudways Cloudways is an amazing tool for developers or anybody in need of on-the-fly cloud hosting that is both powerful and economical. It may be used to such that websites using popular cloud hosting providers. External cloud hosting providers can use Cloudways’ managed layer. If you signed up for Digital Ocean directly, for example, you’d have to arrange everything yourself. You can get the same great performance with Cloudways without having to be a web developer. Or, if you’re a developer, it’ll save you a lot of time. WordPress, Magento, Joomla, and Drupal are among the applications it supports. Digital Ocean, Amazon Web Server, Google Cloud Platform, Linode, and Vultr are among the cloud hosting systems it supports. Cloudways is made to be adaptable. You may adjust the parameters of your server to develop your first application based on the application and cloud platform you pick when you build it. Cloudways also has a large number of data centres to choose from, with over 60 to choose from. Developers and sophisticated users have access to a variety of features that allow them greater control over their apps. Staging areas, application and server cloning, SSH and SFTP access, Git integration, WP-CLI, cron tasks, and more are among the features available. The Projects part of the Cloudways dashboard will let you manage all of the servers and applications/sites you create. A server can have several apps, and a project can have many servers. You may add several team members to your account, which makes collaboration a key feature of this platform. 2.   DreamHost DreamHost is a well-known shared hosting provider that specialises in WordPress and provides one of the most versatile, unmanaged cloud hosting options available. It’s similar to Cloudways in that it allows you to quickly build cloud servers without having to pay a large initial payment. Rather of operating as a portal for others, it employs its own server technology. Overall, DreamHost’s cloud hosting service is one of the most adaptable on this list, making it an excellent alternative for developers that require greater control over their server during development. You may use any Linux distribution, BSD, Windows, or even your own operating system. You have full root and SSH access as well. MongoDB, Redis, Python, Ruby, and Node.js are all supported on these servers. The servers were also constructed with OpenStack and Ceph to provide compatibility with common APIs and developer tools. Unfortunately, these qualities make it a poor choice for non-technical bloggers and site administrators. You’re in responsible of backing up your server and keeping it safe. You’ll need to set up WordPress on your own as well. DreamHost provides three different plans, each with different amounts of resources, such as up to 16GB of RAM and eight virtual CPUs. All plans include 80GB of SSD storage, 100GB of block storage, and free bandwidth (for a short period). 3.      Liquid Web Liquid Web is a high-end web host that provides a variety of strong hosting services, including VPS, cloud, and dedicated hosting. Managed cloud, dedicated cloud, and managed private cloud are the three cloud hosting services they provides. The dedicated cloud server is the most affordable and widely available cloud service. Each package you choose has its own dedicated server, but with cloud technology’s speed and scalability. Linux and Windows-based servers are available, with a variety of Linux distributions to choose from. Up to 1.7TB of SSD storage, 62GB of RAM, and 16 CPU cores are available on these servers. Daily backups are available, but they cost $0.13 per GB each month. They can be kept for up to 90 days. Security and DDoS protection are also handled by Liquid Web. Cloudflare provides a content delivery network (CDN). The managed cloud service offers fewer options, but it is completely managed and includes cPanel. You simply choose a plan based on the number of resources you need. The private cloud service is a more advanced type of hosting for business-level websites. It has a storage capacity of 10TB, 960GB of RAM, and 160 CPU cores. 4.      A2 Hosting A2 Hosting is a shared hosting company that provides a variety of hosting services, including VPS cloud hosting. You get the strength and scalability of cloud hosting paired with the shared-yet-exclusive technology and low rates that a virtual private server has to offer with this type of service. There are three different cloud hosting plans to select from, each with different amounts of resources. These plans, however, are only a starting point. You may pick up to 250GB of SSD storage, 12 CPU cores, 32GB of RAM, and 9TB of bandwidth when choosing your plan before completing your purchase. Of course, choosing these choices raises the cost of hosting, but it’s fantastic to have such versatility in a less expensive alternative. You may also opt to utilise your server totally unmanaged or add cPanel to your package, just as with A2 Hosting’s regular VPS hosting plans. You’ll be able to add custom programmes and scripts to your server if you leave it unmanaged, especially since you’ll have root access. You may also select from a variety of Linux distributions. This service does not include with security solutions because it is supposed to be uncontrolled even with a cPanel licence. You’ll be in responsible of updating

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