July 2021

The Ultimate Guide to Landing Pages

Leave a Comment / Landing Page Structure / Pranav Jha

In this article, I’ll go through the fundamentals of landing pages. What they are, why they’re important, and how a landing page may help your site convert more visitors. When you click on an advertisement, you may be sent to a landing page. It can also be the page that appears after clicking on a call-to-action button or the main page of a website. The goal of a landing page, regardless of how you “land,” is to persuade you to convert into a lead or customer. As a result, landing pages are extremely effective components of a company’s digital marketing strategy. What Is a Landing Page? A landing page is any web page that a customer may arrive on, but in marketing, it’s generally a standalone page that serves a specific and focused function, apart from your homepage or any other page. A landing page serves as a follow-up to any promises made in your content. It’s essentially the next step in the process of a visitor becoming a customer. In exchange for supplying contact information, your landing page allows you to make a trade, a special offer, a piece of information, or a bargain. Landing pages can be click-through sites that lead to other sites, such as your e-commerce site, or they can be lead generating pages. In exchange for submitting contact information, lead generating landing sites usually provide an eBook, a free trial, a contest entry, or a webinar registration. A strong landing page will do its job by persuading a potential consumer that providing personal information in exchange for anything you have to offer is worthwhile. Landing pages may be accessed via a general search or through your company’s website, boosting the chances of a potential consumer landing there. There’s no need to limit yourself to just one landing page, or even one landing page at a time. Experts in marketing will likely advise you to keep numerous landing pages, each aimed at a different part of your client base. Why do you need a landing page? Why would you make a website just for visitors to fill out a form? Why not use your homepage or about page instead? Excellent inquiries. You’ll probably be able to answer those questions after reading this chapter, but the quick answer is, by eliminating navigation, competing links, and other alternatives from a landing page, you may grab your visitor’s full focus. And having your visitor’s full attention allows you to direct them to where you want them to go, which is to your lead form. To summarize, landing pages are created with the goal of generating conversions. Now that you know how important they are, let’s look at some landing page best practices to ensure your sites are optimized for conversion. Difference between Landing Page and Webpage? A regular web page has numerous tasks you would like to perform. For example, take your average homepage. The majority of homepages include numerous goals and calls to action (CTAs). For instance, you could want visitors to your homepage to fill out a contact form. Alternatively, you may discover more about your characteristics. Alternatively, you can join up for a free trial. It’s the same scenario for blog articles, about pages, and the majority of your site’s other pages. You’ve got a lot of CTAs vying for your attention. A landing page, on the other hand, generally has ONE purpose and ONE constant CTA. Why Do Landing Pages Convert So Well? Landing pages are excellent for improving conversions for two reasons: They have a clear call to action. They’re aimed towards a certain demographic. Landing pages, as previously said, outperform conventional pages since they are entirely focused on a single call to action. But it isn’t the only reason why landing pages are so effective. Types of Landing Page Let’s look at the two primary sorts of landing pages now that you know what they are. Lead generation landing page: This mini-site collects information about your target demographic in order to create leads. It usually contains a form where visitors can input their contact information so you can follow up with them through email and keep the conversation going. Offer an incentive, such as a coupon code, e-book, or webinar, or special material through email, to entice people to input their information. Click-through landing page: Users are directed to a sales or subscription page via this sort of landing page. It usually contains a CTA that directs users to the checkout process, encouraging them to buy or subscribe. Sales Page: The most challenging to design is frequently a sales page. You no longer just look for guidelines using this page. You’ll utilise it down at the bottom of the funnel, and it’s got to encourage them to buy, which is a very different offer to a simple request and reward combo. The construction of the page involves a feeling of delicacy and a full grasp of your clients’ demands and location on your sales route, from the copy to the design.At this moment you may either sell too hard and turn your customer away, or you may undersell and lose the transaction regardless. Good old-fashioned sales must be included into your design and communication techniques. Infomercial: You may believe that infomercials are a remnant of late-night television advertising in the 1990s, but many firms effectively adapt their sales methods into their digital campaigns, particularly in the form of specific landing pages. In contrast to squeeze or lead-generation pages, which are defined by their shortness, infomercials give your viewers a long, complex tale, employing text that resembles those late-night sales gurus’ emotional and exuberant characteristics. The goal is to keep readers scrolling and persuade them to buy something. Splash Page: Splash pages are the most important type of the landing page and may be used in your sales funnel at any time. They often include a very low level of material, a huge one or two photos, and very basic information such as

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Google Ads Account Structure

Leave a Comment / Google ads / Pranav Jha

In PPC advertising, there are a few distinct keys. One works to optimize the placement and targeting of advertising, but only with the main factor: using Google account structure and Google adwords account structure. It is not as scary to establish a Google Ads account structure as it may seem. Yes, the interface with Google Ads can be sometimes difficult to use, but the step-by-step tutorial will take you through all the necessary steps to build a well-structured account. Also note that your account structure is not permanent and will probably alter and evolve over time. What is account structure for Google AdWords? Account organization is the organization of campaigns, advertisers, advertisements, keywords, and other techniques to enhance reporting and to facilitate change management. There is no magical unicorn structure, as the accounts of Adwords differ by size and industry. It’s easy to grasp the basic architecture of your AdWords account. You have your AdWords account, where your campaigns are based, and where your ad groups are located. Your campaigns are the many targets you attempt to achieve with your advertising and your ad groups are the various ways to achieve these goals, such as using the Google Display Network or the Search Network. The aim of your Google account structure is to determine how best to employ different ad groups in different campaigns, in a segmented way to ensure that you efficiently target the appropriate individuals for the right purpose. Without a solid account structure, the aims of distinct ad groups inside different campaigns may easily get muddled and it can make it tougher to manage individual advertisements. For example, it’s much easier to identify it and delete it if you want to remove a managed placement from a showing campaign, or a poor search ad. Accounts should be optimally separated, such that they are not too huge or too tiny. Too tiny and less separated reporting and optimization and change management will be affected. Too big and it takes much longer for changes to happen. – and to fulfill your advertising objectives, less productive. Why Is Google Ads Account Structure So Important? Let’s step back – what does the account structure actually mean and why is it so important? The way you organize your Google Advertisements account enables you to manage how and when your ads are activated. Not having a well-structured account is like trying to drive a car, which is not designed correctly – there are accidents. Please remember that you will have a well-structured account: Ensure your publicity search is relevant to your public. The outcome is higher quality results, leading to greater performance and cheaper pricing. Maintain your organization and optimization. If your account is a mess, then your results will likely fall and be optimized in order to get better results. Therefore, remember your company (and your own health) when your accounts are structured. The 6 Critical Components of Google Ads Account Structure Before we start thinking about starting, it is necessary to grasp each component of the account structure fully. 1. Campaigns Without a really big account, you will usually have only a few campaigns dealing with wider topics. Each campaign will include ad groups that comprise keywords connecting to and directing to your text advertisements. I usually propose that you decide on the subject of the campaign based on how you split your marketing budget when you set up your campaign budget. 2. Ad Groups You build appropriate ad groups, which are considerably more specific, under each campaign. No suggested amount of ad groups may be used in a campaign, but usually it is more convenient not to go overboard, as it will spread the money for your campaign over so many ad groups, keywords, advertisements and landing pages. Ad Groups include keywords (no more than 10-20), which activate your text advertisements (2-3 per ad group) and subsequently link them to a corresponding landing page. 3. Keywords Keywords will fall within each ad group to regulate how your ad is activated. If somebody puts a “search query” in a search box in Google, this search is a term that then activates an ad. It is essential that you perform comprehensive research on keywords, have a clear knowledge of match types, and use the time to improve and optimize your keyword approach. 4. Negative Keywords These advertisers are mostly neglected, but it’s crucial to build on them so as not to waste money on irrelevant queries. In particular, if you use broad-based match and/or changed broad-based keywords, you will most often find certain search queries entirely unrelated that match your keywords and advertising. Continue to develop your negative list of terms and review your search query report for additional negatives. 5. Ad Text This is the wording that appears on the trigger of your ad. Each ad group should contain 2-3 advertisements for each ad group to the same page for each ad group. To get your advertisements authorized, test your ads A/B over time, and properly show the advantages of your search results for a competition, Adword’s rules are crucial. 6. Landing Pages We have landing pages, last but not least. The place where every ad directs the search engine (likely a page on your site with an offering or call-to-action). I advise you to be really strategic with your landing sites so that each ad is sent to a very relevant website that not only contains the keywords in the SERPs, but also the ad text displayed in that ad group. The relevance and optimization of the landing page are essential for PPC success. Now that we have covered the basics, let’s get into the nice stuff of what you need to do when your account is being developed. You can start establishing an account if you’re entirely new to Google Ads. This section should be rather self-explanatory, however if you need help follow this tutorial. Tips for good account structure for Google AdWords Hopefully, you will understand how

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The Ultimate Guide to Keywords Optimization

Leave a Comment / Marketing Strategies / Pranav Jha

What are the keywords for PPC? Everything begins with keyword research in pay-per-click marketing. You type words into your search box to see what you’re looking for when you’re using Google keywords Planner or any other search engine. Google returns results – whether organic or paid ads – because the words in the search box are relevant. The results are there. And you need to apply for that keyword if your ads appear on the page. Keywords help in lowering your cost per click in google ads if its structured. What are the Keywords Single words or short phrases reflect the queries used in the search engine by individuals. Website owners or marketers choose keywords and utilize them as part of their SEO strategy to manage the development of content and to improve their websites. You have a greater chance of seeing the search results when you connect your content production with the terms, topics, goods and services your target audience is looking for. One reason why optimizing the keyword is crucial is to help explain what a web page is about to the search engines. This can also increase the likelihood of a webpage related to a certain query being found by the search engine. It should be noted that Google is using numerous signals to evaluate if a page, not simply keywords, is relevant for a query. However, they are a factor, and later on I will provide statistics. What Are Long-Tail Keywords? Long-tail keywords are more particular keyword phrases that visitors are more likely to employ when they’re nearing a point of purchase or using voice search. They seem counterintuitive at first, but if you know how to use them, they may be really beneficial. Managing long-tail keywords is just a matter of improving communication between your company and the clients who are already looking for what you have to offer. Why are Longtail Keywords Important For SEO? Longtail keywords aren’t that competitive: When it comes to SEO, long tails are MUCH less competitive than shorter “head terms”. (Which makes them easier to rank for) Long tail keywords have high conversion rates: Long tail searches aren’t just longer. They’re also more specific. People that search for long tail terms tend to be much further along in the buying cycle compared to folks searching for head terms. Why Are Keywords Important to SEO (and Marketing)? Keywords help website owners with the following: Speak and identify target market language. Creating material that is helpful for the target population. Get material at the appropriate moment before the right people. Please let Google know that a web page matches the query. Improving the ranking of search engines by helping Google comprehend the content of a website. Drive to the right web pages more qualified traffic. Spread more visitors to websites, increasing duration on the site. Increase transformations by enabling customers instead of rivals to find you. For SEO, it is all about this. In order to develop keyword research, you will grasp the description of your items or services for your target market. It also reveals how people enquire about your themes via a search engine. You may develop ideas for fresh material, armed with these words and sentences. You may also optimize your website to fit the purpose of a searcher and answer queries of a searcher. Research and optimization of keyword search might increase your opportunities for displaying search results on page 1. Indeed, 2020 data reveals the majority of title tags containing phrases that corresponded exactly to or in part with the search query on the first page of Google. In addition to classifications, keyword research offers additional advantages that can enable your users to better serve. For example, if you’re a bread firm looking for “organic bread” as a keyword. You have discovered that the expression “organic bread flour” is highly searched throughout your investigation. Is this a fresh opportunity for the product? How to choose keywords You must thus make sure you apply the right keywords to win at PPC. This procedure has numerous moving components: PPC Keyword Research: Using keyword research instruments and data analysis, the list of phrases most appropriate for your business offerings is accessible. The objective is to provide the results of the search when consumers search for key goods or services in their business. Keyword Grouping and Organization: PPC accounts organise keywords into closely connected keyword groups. Negative Keywords: Negative keywords are an undesirable way of clicking. You’re saying Google what you are seeking without displaying advertisements with a new bad word. Keyword Bid Optimization: It is essential to focus on your high-performance keywords, while everyone has a limited budget without payment. As you can see, PPC does not just discover the right keywords. To get high ad rankings at minimum costs, you must strive for relevancy across the whole account. That shows you’ve got: An organized account structure Targeted, compelling ads, and Optimized landing pages All of these factors contribute to the value of your keyword – the parameter important for displaying your ads and the amount you pay for each ad. You can study more about these topics later in the course work. Now concentrate on keywords and how they function in your PPC. Keywords vs Search Queries “Keyword” and “Search Question” in an informal language. How is a keyword different for a search query? A keyword is a summary we derive from several research enquiries. A search engine user inserts the real term or string of words in the search field. We are looking for keywords for search marketers. For example, “sunglasses” may be one of your goal keywords. You may search your advertisements using the variants in your sunglasses, such as “female sunglasses” or “aviator sunglasses.” Your primary keyword search returns to your map. Keyword Match Types One of the first things you have to understand about keywords is that there are several types of matches. It works differently according to what your keyword is. This is one

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11 Digital marketing ways real Estate- Agents can use to boost their business

Leave a Comment / Case Study, Marketing Strategies / Pranav Jha

What is Real Estate Digital Marketing? Digital real estate marketing entails recruiting new clients and increasing income. Buyers and real estate developers alike agree that digital marketing is the best and fastest approach to create leads. Aside from their hectic schedules, the current generation prefers to use the internet first to get all relevant information and alternatives regarding real estate listings. Real estate digital marketing is incredibly cost-effective. With the help of digital marketing, developers may reach their target audience and create a lasting impression. Because the majority of people look for properties online, it has evolved into a platform for home buyers and sellers to find what they need with just one click. Digital media marketing is the most effective when compared to print and broadcast media. It performs nearly the same job for less than half the price and earns revenue right away. There are many different kinds of digital marketing tactics, including (but not limited to): Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (Organic/Paid) Content Marketing Online Reputation Management Website development & management Email Marketing Video Marketing So, if you’re interested in learning how digital marketing may help real estate developers and realtors increase sales, keep reading. 1. Create a User-Friendly Website How many times have you opened a website only to have it close because it was taking too long to load? Realtor websites may be a web developer’s headache since they contain so many photographs and connections. Real estate professionals, on the other hand, can create a responsive website that is optimized for mobile browsing with the aid of a competent web designer and an understanding of what their clients want. Nearly half of all online browsing is done on a mobile device, therefore if your site isn’t responsive, your customers won’t be able to use it easily. In order to provide the greatest experience for your clients, your mobile-friendly website should have the following content: A comprehensive list of all new listings Information that will assist them in the home-buying process. Contact information for moving-related services such as attorneys, movers, and house inspectors. Also, think about adding a live chat facility to your website. Because your real estate firm is so people-centric, it’s critical that you’re available when customers have inquiries. Investing in live chat software allows users to connect 24 hours a day, 7 days a week, and arrange appointments without having to speak to you personally. 2. Develop an Email Campaign An email nurturing campaign is a crucial tool in interacting with new leads and keeping relevant with old clients, regardless of industry. A well-rounded campaign, in theory, would guide potential customers through planned activities based on their buyer profile and past interactions with you. According to Smart Insights, the average open rate of emails for real estate enterprises is roughly 27 percent, with a 3 percent click-through rate (CTR). However, the more relevant your content is to a customer, the more likely they are to open your email and read what you have to say. 3. Pay-Per-Click Advertising PPC (pay-per-click) advertising is a fantastic technique for realtors trying to create new leads based on ads that they pay for each time the ad is clicked. Because they only pay when someone clicks through their ad, PPC is a wonderful digital marketing choice for real estate agents looking for new customers who are really interested in what they have to offer. PPC advertising is frequently targeted to those who have used Google or another search engine to look for connected keywords. 4. Create and Post Valuable Blog Content Responsive websites with blogs often have 434 percent more indexed pages, which aids real estate professionals in improving their SEO. A blog is an excellent method to improve your SEO, establish a great internet reputation, and give actionable advisce on purchasing or selling a home or piece of property to your clients. Whether it’s posted on your website or on social media, a real estate professional’s digital marketing plan is nothing without great content. Make sure you routinely publish material that buyers and sellers can return to for solutions to their most pressing real estate queries, in addition to your adaptable website. 5. Create a Virtual Tour Your customers’ time is valuable, and they want to learn as much as they can about a property before paying a visit. Virtual tours are an excellent approach to provide potential buyers with a thorough and accurate overview of the property. Here’s an example of a virtual tour (albeit some of the information in this video is old). If you build your own, please don’t use music that sounds like The Sims’ soundtrack. 6. Host a Webinar. Hosting a webinar, if you’re comfortable with it, maybe a terrific method to draw attention to your company. Host a webinar on “12 Little-Known Things to Look For In A New Home,” including a Q&A session at the conclusion for questions. Webinars may also be converted as YouTube videos, providing great video material that can be kept on your website indefinitely! Here are some additional pointers on how to put together a successful webinar. 7. Ask for Testimonials From Former Clients. Testimonials are powerful trust indicators. To potential clients, demonstrating that your services are endorsed by actual, living individuals means the world. When a homebuyer had a positive experience with you, contact them and request a testimonial. If at all possible, take a snapshot of them as well. Make the most of these testimonials by carefully displaying them on your website and sharing them on social media. 8. Optimize Social Media Accounts This leads us to the following point. Most, if not all, social networking platforms likely already feature business accounts. Having an account and sometimes providing material, on the other hand, is insufficient for social media success. To thrive in an increasingly competitive industry, you’ll need your own real estate social media marketing approach. It’s critical to understand that each social media platform draws

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Digital Marketing Consultant in India – Pranav Jha

The Ultimate Guide to Landing Pages

Google Ads Account Structure

The Ultimate Guide to Keywords Optimization

11 Digital marketing ways real Estate- Agents can use to boost their business

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