Digital Marketing Consultant in India – Pranav Jha

Case Study

D2C Products

Strategy to rank globally in D2C Space ( Local success to Global Success )

In 2023, we started working on a hair extension brand that performed well on Google and other search engines. However, significant traffic and sales were only coming from India; we were expecting around 6-7 lakh of sales from SEO traffic ( Organic traffic from search engines like Google, Bing, Yahoo, Baidu, and others ). However, we were only getting 3-4 lakh of sales from Google search, Google shopping (organic Google as a source), and other search engines. We have given it deep thought and started working on a new domain with a .com extension and optimization from a Global market perspective. Our existing domain is very much optimized from an Indian market perspective; this was one of the reasons the global market did not accept it. So, we started working on a new domain with internal targeting in our strategy. How did we do optimization? It was a challenging journey, but we started seeing a good impact after regular optimization of the .com website. In just 6 months, we have started noticing a good trend, and we have achieved the following results: The entire growth was driven organically. Technical SEO and proper on-page and link-building practices played a significant role in keeping international audiences in mind. The growth of the D2C brand in the hair extension segment has taught us much about the D2C Space, and our strategy has generated decent responses. Things that worked for us in D2C SEO : If you want to explore SEO of D2C Space, our team can discuss things in detail and share detail strategies.

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FlexiFunnels Review 2024: The only review you need to read!

Website, landing pages, and funnels are some of the most important things that every marketer, freelancer, course creator, or entrepreneur needs. But there are so many funnel, website, and landing page builders in the market that it becomes extremely hard to choose the best option. So here is a complete review of the best website, landing page, and funnel builder in the market right now: FlexiFunnels! And this is the only review you will need to read. So let’s get started. What is FlexiFunnels? The sales funnel is a very powerful aspect of marketing and sales. A converting funnel saves you time and money while increasing your sales. But creating a sales funnel manually is a very hectic, time-consuming, and complex process. It requires coders, website designers, web hostings, domains, SSL certificates, payment gateway integrations, and much more. And though it is effective and many people have made a lot of revenue, it is hard to build. FlexiFunnels is the best funnel and landing page builder on the planet, and it has solved all these problems to the point that even a 6th grader can design and build landing pages easily without the need for coding or designing. And it offers way more features and bonuses. Is FlexiFunnels legit? What are users saying about the platform?   Definitely yes. FlexiFunnels is totally worth your money. After going through all the features (which we are going to discuss below), we can say that Flexi Funnels can be one of the best investments when you’re planning to get started with your online business. According to us, the best way to check the legitimacy of a product is by watching how many people have gotten results from it. When it comes to FlexiFunnels, there are so many great results that this whole blog may turn into a book of case studies, but let me share some of the screenshots of results that people have generated by leveraging the features of FlexiFunnels. One or two screenshots could be fake, but we haven’t seen any online platform with such a plethora of testimonials on its sales page itself. To verify deeper, we also went through the ratings of FlexiFunnels on 3rd party tools like Trustpilot, and here is what we found. If you’re interested in what FlexiFunnels users are saying about the product, you might want to check out Trustpilot reviews of FlexiFunnels. Also, here are some of the online experts who use/recommend FlexIFunnels. Alright… we have already seen what people are saying about the platform. But is it useful for you? Is it really worth your money? Let’s dive straight into the features to find out more about this software: FlexiFunnels Features   FlexiFunnels has a wide range of features in every category to help you get more leads, nurture them, convert them into paying customers, and retain them by giving them an excellent user experience.  All these features of FlexiFunnels make your work super easy, from building the fastest pages and websites to generating leads, integrating softwares, and increasing your sales and conversion through leading payment platforms. They have it all covered in one place. Let’s check out some core features of FlexiFunnels:   1. Editor & Hosting:   You can create converting landing pages with amazing pre-built 400+ templates by a simple drag-and-drop method. And these landing pages also have super fast hosting and accelerated page delivery because they use CDN hosting. 2. Membership   This is a super feature, especially for course creators. Your course will be piracy protected with OTT level security, maximum of 2 IP login features, data protection, a name on video, and IP tracking. Right-click disable, and blackout on screen recording. That is super cool. And there are more management features like multiple courses, bundle upselling, drip feed, and much more to provide you with the course security that you deserve while generating more revenue opportunities for you without draining your pocket. What we loved about FlexiFunnels Memberships is that you can upsell courses inside the course area. This automated upsell feature can bring you a lot of revenue automatically if you have provided real value in your initial courses. 3. Checkout Pages:   It’s necessary to have customized checkout pages to convert more people into buyers. Let’s see with the help of an example: Suppose your checkout page converts 1 out of 100 users into customers now for a product costing $300. After you add timers, testimonials, and deliverables, more people start buying your products. Previously, 1/100 people would buy your product; now, 4/100 people will buy it, resulting in 4X revenue from simple changes to your checkout page. This is the power that you get with FlexiFunnels. With the most converting checkout page templates, you also get one-click order bumps, timers on checkout pages, coupon codes, secure payment seals, a cart abandonment feature, retargeting non-buyers, and more. It boosts your sales and helps you get lost sales back as well. 4. Integrations   FlexiFunnels can integrate with all other software and make your work smoother and faster. Along with these integrations, FlexiFunnels also offers a webhook feature. With this feature, you can easily share all your data from FlexiFunnels to any other platform. 5. Reporting:   You get a very easy-to-understand report of all your campaigns, leads, and conversions to help you track everything easily. Not just that, you can extract an insane amount of data from the FlexiFunnels reporting dashboard. Imagine how your business would be when you’re able to get into the very little details of your business that no one knows. With such data, you can easily take data-driven decisions to skyrocket your online business growth. 6. Advanced Analytics:   It gives you detailed page-wise analytics so that you are able to optimize every single page and section and scale your sales to greater heights. It’s pretty easy to apply filters & get specific details of which products are selling well, which pages are not performing well, what is the total

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real estate digital marketing

11 Digital marketing ways real Estate- Agents can use to boost their business

What is Real Estate Digital Marketing? Digital real estate marketing entails recruiting new clients and increasing income. Buyers and real estate developers alike agree that digital marketing is the best and fastest approach to create leads. Aside from their hectic schedules, the current generation prefers to use the internet first to get all relevant information and alternatives regarding real estate listings. Real estate digital marketing is incredibly cost-effective. With the help of digital marketing, developers may reach their target audience and create a lasting impression. Because the majority of people look for properties online, it has evolved into a platform for home buyers and sellers to find what they need with just one click. Digital media marketing is the most effective when compared to print and broadcast media. It performs nearly the same job for less than half the price and earns revenue right away. There are many different kinds of digital marketing tactics, including (but not limited to): Search Engine Optimization (SEO) Search Engine Marketing (SEM) Social Media Marketing (Organic/Paid) Content Marketing Online Reputation Management Website development & management Email Marketing Video Marketing So, if you’re interested in learning how digital marketing may help real estate developers and realtors increase sales, keep reading. 1. Create a User-Friendly Website How many times have you opened a website only to have it close because it was taking too long to load? Realtor websites may be a web developer’s headache since they contain so many photographs and connections. Real estate professionals, on the other hand, can create a responsive website that is optimized for mobile browsing with the aid of a competent web designer and an understanding of what their clients want. Nearly half of all online browsing is done on a mobile device, therefore if your site isn’t responsive, your customers won’t be able to use it easily. In order to provide the greatest experience for your clients, your mobile-friendly website should have the following content: A comprehensive list of all new listings Information that will assist them in the home-buying process. Contact information for moving-related services such as attorneys, movers, and house inspectors. Also, think about adding a live chat facility to your website. Because your real estate firm is so people-centric, it’s critical that you’re available when customers have inquiries. Investing in live chat software allows users to connect 24 hours a day, 7 days a week, and arrange appointments without having to speak to you personally. 2. Develop an Email Campaign An email nurturing campaign is a crucial tool in interacting with new leads and keeping relevant with old clients, regardless of industry. A well-rounded campaign, in theory, would guide potential customers through planned activities based on their buyer profile and past interactions with you. According to Smart Insights, the average open rate of emails for real estate enterprises is roughly 27 percent, with a 3 percent click-through rate (CTR). However, the more relevant your content is to a customer, the more likely they are to open your email and read what you have to say. 3. Pay-Per-Click Advertising PPC (pay-per-click) advertising is a fantastic technique for realtors trying to create new leads based on ads that they pay for each time the ad is clicked. Because they only pay when someone clicks through their ad, PPC is a wonderful digital marketing choice for real estate agents looking for new customers who are really interested in what they have to offer. PPC advertising is frequently targeted to those who have used Google or another search engine to look for connected keywords. 4. Create and Post Valuable Blog Content Responsive websites with blogs often have 434 percent more indexed pages, which aids real estate professionals in improving their SEO. A blog is an excellent method to improve your SEO, establish a great internet reputation, and give actionable advisce on purchasing or selling a home or piece of property to your clients. Whether it’s posted on your website or on social media, a real estate professional’s digital marketing plan is nothing without great content. Make sure you routinely publish material that buyers and sellers can return to for solutions to their most pressing real estate queries, in addition to your adaptable website. 5. Create a Virtual Tour Your customers’ time is valuable, and they want to learn as much as they can about a property before paying a visit. Virtual tours are an excellent approach to provide potential buyers with a thorough and accurate overview of the property. Here’s an example of a virtual tour (albeit some of the information in this video is old). If you build your own, please don’t use music that sounds like The Sims’ soundtrack. 6. Host a Webinar. Hosting a webinar, if you’re comfortable with it, maybe  a terrific method to draw attention to your company. Host a webinar on “12 Little-Known Things to Look For In A New Home,” including a Q&A session at the conclusion for questions. Webinars may also be converted as YouTube videos, providing great video material that can be kept on your website indefinitely! Here are some additional pointers on how to put together a successful webinar. 7. Ask for Testimonials From Former Clients. Testimonials are powerful trust indicators. To potential clients, demonstrating that your services are endorsed by actual, living individuals means the world. When a homebuyer had a positive experience with you, contact them and request a testimonial. If at all possible, take a snapshot of them as well. Make the most of these testimonials by carefully displaying them on your website and sharing them on social media. 8. Optimize Social Media Accounts This leads us to the following point. Most, if not all, social networking platforms likely already feature business accounts. Having an account and sometimes providing material, on the other hand, is insufficient for social media success. To thrive in an increasingly competitive industry, you’ll need your own real estate social media marketing approach. It’s critical to understand that each social media platform draws

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how seo helped me to gain organic traffic

Case Studies: How SEO helped me in just 1 month to grow my organic traffic

To increase internet traffic, many businesses rely on sponsored promotions and marketing campaigns. However, they frequently overlook the significance of SEO in driving website visitors. If you can increase your organic traffic, you will benefit in the long term. Why? Because you will no longer be reliant on referral traffic and paid advertisements to attract people to your website. We will guide you through the SEO approach for one of our clients, a fashion designing institute, in this case study. The customer approached us in March 2023 with the goal of increasing organic traffic and ranking for the most significant keywords in their company category. They were expecting to go on a consistent rising slope after having inconsistent results with attempting to work on the website’s SEO on their own. This was the beginning point – organic traffic to the fashion designing institute from March 2023 to April 2023. Check out these 10 case studies on using blogging to increase organic traffic: What was the Objective? I wanted to boost organic traffic to my website and rank high for more competitive keywords in my sector. I had a few thousand organic visitors every year. But I wanted to increase this figure and gain more organic traffic to help me compete with the industry’s top players. • Keyword Competition I work in the digital marketing field, which is highly competitive because I must compete with SEO professionals. I was a relative newcomer to the business at the time, competing against industry heavyweights. The digital marketing industry’s popularity is growing, and so is the competition. We were all vying for prominent keywords such as “digital marketing consultant,” “influencer consultant,” “celebrity consultant,” and so on. My website was ranking lower in organic search results for these and other keywords due to intense competition and inadequate backlinks. • Fewer Website Visits In February, the website’s total organic traffic was little under 10,000 visits. I used to get a very low amount of website visits from search results due to my lower site position in organic searches. • Poor Backlinks My website’s domain authority was also poor because I hadn’t yet obtained enough backlinks from reputable industry sites. Although there were some lesser referring domains, I was not receiving high-quality backlinks from websites with high domain authority. What I did to Rank the Website? • Technical SEO Audit Our collaboration with a fashion design institute began in March 2023. Our typical technical evaluation approach involves assessing how fast the website’s pages load, if it indexes well, if the URLs are in good condition, if all pictures load, and if it checks other technical needs boxes. To begin ascending to the top of Google search results, all technical factors must be in order. Overall, we were off to a fantastic start, and the client’s website was already up and running. A few of enhancements were made to the to-do list: Fixing URL redirects and broken links, sending visitors to webpages that no longer exist:They not only degrade the user experience, but they can also have a detrimental influence on how search engines evaluate the page. The more broken URLs there are, the more red flags Search Engines notice. Updates on the sitemap:The sitemap informs search engines about the structure of the website, allowing them to find new pages more quickly and easily. Some of the components on the sitemap were either obsolete or wrong, so we collaborated with the AP Web World team to resolve the issue. • Keyword research Every excellent content strategy must begin with keyword research. After all, everything you write about should be of interest to your target audience. Knowing what your consumers are interested in may be easier if you have firsthand knowledge of the sector. It does not, however, always translate into pageviews on your website. Keyword research allows you to narrow down the particular terms that people are putting into Google, examine the estimated search volume, and determine how simple or difficult it would be to outrank the existing websites in the top positions of SERPs (Search Engine Result Pages). The major target market for the customer is a fashion institute. Keeping that in mind, and with the assistance of the sophisticated SEO tool….. (TOOL NAME) we were able to discover the primary keywords to target:: Fashion designing degree course Fashion designing course Fashion business management course Fashion designing degree course Fashion business management Fashion designer course Fashion designing institute Online fashion designing course Fashion designing institute Makeup institute Makeup artistry course Professional makeup course Modelling institute Modeling course in Delhi Fashion styling courses Makeup institute Most crucial, the folks searching for these keywords are ones that want to see what they have on their website. • Content creation After identifying the target keywords and a more thorough list of supporting keywords, it was time to develop content that would appeal to both website visitors and Google. We decided to write a combination of in-depth skyscraper articles and shorter, more succinct supporting pieces. Brian Dean, an SEO specialist, devised the Skyscraper Technique, which quickly became one of the most successful strategies to enhance organic search ranks. Skyscraper articles are intended to best fulfil readers’ search intent, offer the most thorough response to their inquiry, and so give favourable ranking signals to the Search Engine. Also, don’t forget about the keywords. A straightforward translation of the terms without considering search demand will not get the best results. As a result, keyword research has been conducted for both languages.  • Content updates While new, high-quality material is crucial, we should not underestimate the value of previously published pieces. It is frequently a question of optimising for the proper keywords and adding value with images, videos, or new material to propel current articles higher in Google search results. As a result, some of the effort was on upgrading or combining old content in order to optimise for SEO and enhance organic traffic. Overall, more than 25 different articles were either newly

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