September 2021

Do you have a media start-up? Are you an entrepreneur looking to enhance your retail business? Do you own an e-commerce platform? Most of the businesses today take the digital way to create a positive impression in the market. It is mandatory to hire an expert Digital Marketing Consultant who would implement strategies to strengthen your brand presence. There are more aspects to consider on this matter. Read on. Why a professional consultant is important? The answer to the question is guessable – the consultant knows the market and makes your business more competitive. The digital space is rapidly changing, so is the technique of branding. Only a top, experienced consultant keeps a tab of the changes. He knows about the new avenues. He is aware of the special ‘digital hacks’ that pull more traffic. The expert applies innovative solutions to improve the engagement rate of potential buyers. There are lots of other things he can do in favor of the business. Skills you should look for Before you take the final decision to hire a Digital Marketing Consultant, check out a crisp list of essential skills the expert should possess. Strategic planning: The consultant should have ample experience in setting clear digital strategies to make the brand more visible. SEO: He should be well-versed in implementing accurate Search Engine Optimization techniques favoring the brand’s growth. SMM: The consultant should also have deep knowledge about various aspects of social media marketing, across different platforms. PPC: The professional you hire must display an extensive capability of designing, monitoring and optimizing the Pay-per-Click campaigns. It includes social media advertising. Data Analysis: It is crucial to hire an expert who is skillful in correctly analyzing social media and search engine data. Accordingly, he must be able to extract valuable insights. E-mail Marketing: Improving the conversion via e-mail marketing should also be in the repertoire of the consultant’s skills. Basic designing: It is important, too, for the professional to have some basic designing skills. It helps in improving purely visual aspects of branding. Creativity: Creativity is one of the most desirable qualities you should look for. A creative consultant would experiment with innovative solutions to build more value for the brand. Storytelling: Storytelling is yet another high-end skill of a top Digital Marketing Consultant. He clearly conveys the message and agendas in form of a lucid storyline, when needed. Intelligently Persuasive: The expert should be a good salesperson. But he should not appear pushy. Persuasion skills are important. Asking potential buyers intelligently, to try out a service or product, helps in improving sales. Excellent Adaptability: The consultant should not find it difficult to smartly adapt to new technologies, policies, frameworks and regulations. He must be ready with a full-proof plan. Also, he should be good at productive improvisation. Project Leadership: It is beyond doubt that the professional you hire must have tremendous level of leadership qualities. He must be capable of taking the brand forward, competitively. How digital marketing experts add value to your brand / business It is practically essential to remain clear about how a digital marketing professional can add concrete value to your brand / business. There are multiple ways he does it. Making your brand more visible: The brand gets more recognition on the social media platform. Likewise, it has a fan following in the long run. Improving conversion rate: It goes without saying! The conversion rate of your business improves significantly. More importantly, it is measurable. Enhancing customer support: Customers are core to any business. Hence, customer support should be the major focus. The consultant does it for you. Increasing engagement: When the audience is positively engaged with your services more and more, it leads to better business. The expert improves it creatively. Making your brand more trustable: Trust is the key factor to love any brand. The consultant ensures your target audience is glued confidently to the brand’s charm. Improving ROI: A great way the consultant improves the value for your business is increasing the returns on investment, especially in the long run. Expanding scope: The scope of earning more revenues increases in favor of your brand when an expert consultant manages the digital marketing. Making the brand trendier: No great brand is stuck at the same place. The digital marketer wisely applies unique solutions that make your brand more contemporary. Audit of Web Presence Auditing the web presence of your official site is a hugely important task, conducted by a top-notch Digital Marketing Consultant. Before diving deeper, it is crucial to know what it is all about. Audit means to know the strength of your business, digitally. Also, it concerns the brand’s prospects in the competitive market. A consultant has to primarily oversee some broad elements of web audit of your site, which includes: A thorough SEO analysis (on-page and off-page) Checking the content quality, structure and other attributes Getting an overview of the analytics and creating periodic reports Performance levels of digital marketing campaigns Social media profiles (business pages) Registration to local directories (to capture local market demand) Going through the Review Sites Integrating the website with GMB (Google My Business) Listing He provides you with complete information about the audit process. You can stress on the major findings. Accordingly, it becomes easier for you to design new strategies. You can improvise on the existent strategies, too. Focusing on a robust digital marketing plan Without a feature-rich digital marketing plan, it is not possible to move your business forward. There are several aspects you need to consider under the plan. A Digital Marketing Consultant prepares a multi-faceted plan that takes into account every possible (and relevant) social media platform to design and implement the plan. The expert takes care of the technical elements of the plan with a professional approach. Some essential factors the consultant integrates within the plan are: A clear content calendar that tells about the scheduling of posts across social media avenues Competitor analysis that keeps watch on the performance of your

How Digital Marketing is A Cost-Effective Way Of Marketing? Marketing is the advertising of a product or service to increase its reach to the customers. There are a lot of ways through which Marketing can get done. Below are certain types of Marketing. Traditional Marketing Outbound Marketing Inbound Marketing Content Marketing Social Media Marketing Video Marketing Digital Marketing And there are many more types of marketing that exist today. One of the most prominent types of marketing that exist is Digital Marketing. We are going to discuss the detailed aspect of digital marketing. We are going to look into what Digital Marketing is. A study done by Statista on digital marketing reports a 13% increase in the 2020 digital marketing budget compared to August 2019 (11.8%). And how digital marketing is an effective way of marketing when compared to others. Let’s start! What is Digital Marketing? When a product gets advertised through digital channels it is known to be digital marketing. Mainly it appears on mobile phones, websites, and tablets. It appears as video ads, display ads, text ads, social media posts, and many other forms.  Digital Marketing is all around you. Whether you are traveling and see billboards. That is also a sort of Digital Marketing. Digital Marketing uses different modes of marketing like internet online technologies.  Major developments happened during the 1990s and 2000s in the field of Digital Marketing. And it was a major jackpot for the business. A lot of the businesses saw so much progress due to digital marketing. Importance of Digital Marketing There are a lot of benefits when businesses adapt to the Digital Marketing module. And that is the sole reason why businesses are seeing so many profits. Below are a few of the advantages that a business can get with Digital Marketing. If a business adapts well-planned Digital Marketing services, then it will result in good customer reach. And that at quite a low cost. Targeting is easy in digital marketing. A platform like google ads and Facebook ads offer sharp targeting.  You can offer quite a personalized service based upon what a customer searches on the internet. It creates a better impact on the seller and buyer.  It’s easy for the customer to check your presence on the internet as it’s one of the most transparent forms of marketing.  The best advantage is that it is easy to access. Since the transactions are online, the customer can purchase something in just a few clicks.   Now we can take a look at how it can be cost-effective too. 7 Ways Showing How Digital Marketing Can Be Cost-Effective Ways adopted by digital marketing make it cost-effective. And choosing something cost-effective is what every business needs to thrive. So we bring to you the 7 ways in which Digital Marketing can be cost-effective for you 1. It produces a High Return on Investments. ROI or otherwise known as Return On Investment is the need of the hour. Everyone including various types of businesses wants as many returns as possible with little investment. Digital marketing allows going online with a small budget.  Since the reach of Digital marketing is higher than any other type of marketing, with little investment one can expect good returns. Plus, if you evaluate your Return on Investment it can help you make new and great strategies.  What better examples than a small business. Businesses these days use social media which really has quite a low investment and thus they generate customers.  2. Create awareness about your brand Every business owner out there is going to agree that it is their primary agenda that their brand name becomes famous. And that is why often brands hire celebrities to become their brand ambassadors as they know this will create more awareness. Well, thanks to division marketing, you can create massive awareness about your brand at a really low cost. There are so many tools that can help you like email marketing and using trending hashtags on social media to make people aware of your brand. 3. Influence people You gotta trust us when we say this is the era of influencers. An influencer can make or break a brand. The reason is that with the growing popularity of social media, people kind of connect to the influencers. With digital marketing you get the chance to become an influencer as with a great reach, people can be drawn towards certain brands or services. And once you have niche influence then rest assured your business is in for the long haul. 4. More customer engagement in low-cost content You do not need a ton of money to market your product. Or have your customers engaged for the same. Yes, you heard it right! With digital marketing, you just need to stay active and responsive on social media to market your product or services. This is a time where people are more of things if they find it from social media or online sources. So make the most of it and have more and more customers with the minimum cost of content. Airbnb was once such a brand that made use of social media to engage its customers. Their customers could share their experiences on different platforms and it helped with customer engagement as well as creating brand awareness. 5. Retargeting of ads You need to generate traffic to make your business run successfully. And retargeting ads is one such tool that you can use in your favor. It is very important as it will bring quality traffic to your website or social media handles. It will bring to you people who are interested in your product or service. 6.Easy to track conversion and data It is all about the digital footprint. Every action that happens on the web is recorded and you can use it to your advantage. And more so with digital marketing.  There are a lot of tools that can track things like how many visitors you had and how many