June 2021

how seo helped me to gain organic traffic

Case Studies: How SEO helped me in just 1 month to grow my organic traffic

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To increase internet traffic, many businesses rely on sponsored promotions and marketing campaigns. However, they frequently overlook the significance of SEO in driving website visitors. If you can increase your organic traffic, you will benefit in the long term. Why? Because you will no longer be reliant on referral traffic and paid advertisements to attract people to your website. We will guide you through the SEO approach for one of our clients, a fashion designing institute, in this case study. The customer approached us in March 2023 with the goal of increasing organic traffic and ranking for the most significant keywords in their company category. They were expecting to go on a consistent rising slope after having inconsistent results with attempting to work on the website’s SEO on their own. This was the beginning point – organic traffic to the fashion designing institute from March 2023 to April 2023. Check out these 10 case studies on using blogging to increase organic traffic: What was the Objective? I wanted to boost organic traffic to my website and rank high for more competitive keywords in my sector. I had a few thousand organic visitors every year. But I wanted to increase this figure and gain more organic traffic to help me compete with the industry’s top players. • Keyword Competition I work in the digital marketing field, which is highly competitive because I must compete with SEO professionals. I was a relative newcomer to the business at the time, competing against industry heavyweights. The digital marketing industry’s popularity is growing, and so is the competition. We were all vying for prominent keywords such as “digital marketing consultant,” “influencer consultant,” “celebrity consultant,” and so on. My website was ranking lower in organic search results for these and other keywords due to intense competition and inadequate backlinks. • Fewer Website Visits In February, the website’s total organic traffic was little under 10,000 visits. I used to get a very low amount of website visits from search results due to my lower site position in organic searches. • Poor Backlinks My website’s domain authority was also poor because I hadn’t yet obtained enough backlinks from reputable industry sites. Although there were some lesser referring domains, I was not receiving high-quality backlinks from websites with high domain authority. What I did to Rank the Website? • Technical SEO Audit Our collaboration with a fashion design institute began in March 2023. Our typical technical evaluation approach involves assessing how fast the website’s pages load, if it indexes well, if the URLs are in good condition, if all pictures load, and if it checks other technical needs boxes. To begin ascending to the top of Google search results, all technical factors must be in order. Overall, we were off to a fantastic start, and the client’s website was already up and running. A few of enhancements were made to the to-do list: Fixing URL redirects and broken links, sending visitors to webpages that no longer exist:They not only degrade the user experience, but they can also have a detrimental influence on how search engines evaluate the page. The more broken URLs there are, the more red flags Search Engines notice. Updates on the sitemap:The sitemap informs search engines about the structure of the website, allowing them to find new pages more quickly and easily. Some of the components on the sitemap were either obsolete or wrong, so we collaborated with the AP Web World team to resolve the issue. • Keyword research Every excellent content strategy must begin with keyword research. After all, everything you write about should be of interest to your target audience. Knowing what your consumers are interested in may be easier if you have firsthand knowledge of the sector. It does not, however, always translate into pageviews on your website. Keyword research allows you to narrow down the particular terms that people are putting into Google, examine the estimated search volume, and determine how simple or difficult it would be to outrank the existing websites in the top positions of SERPs (Search Engine Result Pages). The major target market for the customer is a fashion institute. Keeping that in mind, and with the assistance of the sophisticated SEO tool….. (TOOL NAME) we were able to discover the primary keywords to target:: Fashion designing degree course Fashion designing course Fashion business management course Fashion designing degree course Fashion business management Fashion designer course Fashion designing institute Online fashion designing course Fashion designing institute Makeup institute Makeup artistry course Professional makeup course Modelling institute Modeling course in Delhi Fashion styling courses Makeup institute Most crucial, the folks searching for these keywords are ones that want to see what they have on their website. • Content creation After identifying the target keywords and a more thorough list of supporting keywords, it was time to develop content that would appeal to both website visitors and Google. We decided to write a combination of in-depth skyscraper articles and shorter, more succinct supporting pieces. Brian Dean, an SEO specialist, devised the Skyscraper Technique, which quickly became one of the most successful strategies to enhance organic search ranks. Skyscraper articles are intended to best fulfil readers’ search intent, offer the most thorough response to their inquiry, and so give favourable ranking signals to the Search Engine. Also, don’t forget about the keywords. A straightforward translation of the terms without considering search demand will not get the best results. As a result, keyword research has been conducted for both languages. • Content updates While new, high-quality material is crucial, we should not underestimate the value of previously published pieces. It is frequently a question of optimising for the proper keywords and adding value with images, videos, or new material to propel current articles higher in Google search results. As a result, some of the effort was on upgrading or combining old content in order to optimise for SEO and enhance organic traffic. Overall, more than 25 different articles were either newly

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Topic Clusters: A Quick Guide to Improving Your SEO

Want to show Google that you’re an authority on a certain topic? Then you should make topic clusters your go-to content marketing strategy. The year is 2024, and SEO has progressed once again. As you read this, Google is very likely tweaking its algorithm even more, and subject clusters are on the horizon. Yeah, I know, What are topic clusters? There’s another another SEO method to learn! But here’s the deal: as we enter the new year, topic clusters will remain the rock ‘n’ roll star of SEO. They can help you become noticed by displaying your knowledge in specific areas. While creating a content strategy based on these clusters may seem intimidating, if done effectively, it will place you on the fast track to the top pages of Google. The good news is that mastering subject clusters isn’t difficult. The second piece of good news is that everything you need to know will be covered right here. We’ll walk you through every stage of the topic clustering process in this post, from ideation to final implementation of your own topic clustering method. What Are Topic Clusters? A subject cluster is made up of several pieces of information that are all connected to one another in some way. For example, if the major topic is SEO, a subtopic may be obtaining backlinks, and another may be voice search optimization or image SEO. All of these subjects are interconnected and are part of the same larger picture. What is the aim of it all? For starters, Google and other search engines prefer in-depth and topic-based material versus shallow content filled with keywords just for the sake of ranking. Furthermore, search engines want you to provide greater value, knowledge, and consistency. A subject cluster allows you to develop more thorough material to educate your visitors on a certain issue. Topic clusters, when used correctly, may help you organise your material in a clean manner, and Google like to scan websites that are simple to traverse. “Bingo!. Anatomy of a Topic Cluster So you’ve got the big concept, but you’re having trouble seeing a subject cluster. Take a look at one of them, for example: Pillar page– All subject clusters begin with a pillar page, which is the main topic. This is a page dedicated to a broad topic, such as digital marketing. This pillar page should have long-form material and be thorough and informative. It might be a ‘how-to’ guide or a ‘ultimate guide,’ for example. It should be simple to read and well-organized, with subheadings and connections to relevant themes and websites. Content clusters– A content cluster is an article that supports the pillar page. It must always connect back to your pillar page and be relevant to the content of your pillar page. It can be shorter and less in-depth, but it must still be well-organized and understandable to humans and Google. Let’s imagine one of your pillar pages is Digital Marketing 101: A Beginner’s Guide to Digital Marketing Terms. An article on social media marketing, which is a subset of digital marketing, may be a content cluster. Hyperlinks– Hyperlinks are the last piece of the puzzle that connects your subject groups. Basically, you need to include an internal link to your main page from every single content cluster so that Google understands they’re all linked. By connecting many internal sites like this, you’re demonstrating to Google that you’re an authority on a certain issue. How Do Topic Clusters Influence Your Search Position? Topic clusters aid Google’s understanding of your site’s content. This is significant because, over time, search engines have moved their attention from keywords to pure value and expertise. You gain more authority and show Google that you have the high-value content that your readers and clients are seeking for by developing subject clusters. The more value you provide, the more visitors will trust your website — and the higher Google will rank it as a result. It’s also important to make your site structure simple and easy to comprehend, since this will assist Google crawl and index your site more quickly. Furthermore, when it comes to improving internal connections, subject clusters might be the genuine thing. It helps you to start obtaining a lot of organic traffic once it’s done correctly. Does it seem too good to be true? Take a look at the following examples of topic cluster pages that generate thousands of organic visitors per month: How to Build a Cluster Content with Pillar Content with example Many content strategies fail because they do not consider the domain’s content ecology. This essay delves into how I go about creating Cluster and Pillar content. Cluster material was crucial, and it helped me achieve my first success. I performed keyword research in the area where my pillar material was located ( main keywords or services ). I came up with ten ideas, and the team came up with a blog post on each of them. The topics were good, but the results were unexpected. Where I expected traffic, it didn’t come, but a blog with zero search volume keywords started bringing me traffic, and then I started working on the quality of more blogs that were lacking in rank, and all of these cluster topics have given me a huge boost to my pillar topics and keywords . Although I have yet to create a link on that cluster issue that has begun to generate results for me, it has gradually assisted me in developing a strategy for my service-oriented site. When properly implemented, this sort of strategy ensures that each piece of content helps to increasing your authority, trustworthiness, and competence in the eyes of search engines. Here, based on my expertise, I’ll offer subject cluster examples for a better and clear comprehension, so let’s get started. Consider the topic of “resume writing services.” A foundational piece of information on “how to develop a catchy Resume and why do you require resume writing services” would

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Case Studies: How SEO helped me in just 1 month to grow my organic traffic

Topic Clusters: A Quick Guide to Improving Your SEO

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