October 2021

Branded keywords are the keywords or phrases that are used by customers or people to search and  gather the information about the brand’s product and services of the company. The term brand refers to “ mark your ownership” that means you can own a product by putting that in a particular group. Branded keywords or phrases are discovered easily by the use of both social media and search engines as well. Brand Keywords and phrases are helpful in improving the brand ranking in the search results and it helps in observing which method of ours has attracted the customer the most. It is also said that these keywords know which product or service of this company can be founded in which way. Thus it needs some other information to make their decision to recommend the product or service to the third party. In the past it has been seen that people or companies use common or generic product names and common or generic keyword domains which make it easy to get a good ranking in search engines without any effort. Brand recognition is the most important for a business for a long term marketing strategy.   For example: let’s take an example of a brand “nike men running shoes” to understand the concept of branded keyword  better  Every brand has some variation that makes it different from other brands of the same products. There will be following variations Brand + product name = “ nike flux” Brand + review = “ nike ultra boost review” Brand + coupon = “nike coupon” Brand + sale = “nike sale” and “nike discount” Brand long tail = nike men’s comfy running shoe size 8” Brand + website= “www nike” or “nike website” These types of branded keywords are most helpful in conversions or these types of brand keywords increase the sales of the company or a brand. Thus, these must hold high strategic value of the company and should be used correctly. These branded keywords can be used with some other keywords to uplift the and make them popular such as if nike men’s shoes have specific hashtag like #nikemenshoes which i popular then with this hashtag like #nike women shoes #nike shoes can be used and  it may enhance the sales of women’s shoes If a particular brand has been able to create a static profile then it is a positive thing for the brand. But for making a brand popular , the product and services must be good in their industry that will increase popularity and favorability. To increase the traffic, audience and make your brand popular, you have to use specific keywords and common but unique keywords. People often use some common but inappropriate words to search things but in other ways that word sometimes makes sense. So that can be used as bran keywords. You can also use some bottom funnel keywords which are used for target searches. How to choose appropriate branded keywords Brand keywords are an important component of the strategy.  These keywords are holding the power to control the rank of your brand and these keywords handle your target audience. Right keywords give you the right audience which  increases your sales and makes your brand popular. There are many things which you should keep in mind while choosing branded keywords Know and your audience: To choose appropriate brand keywords, you have to think like an audience, make yourself a customer and think how you will choose or try to make contact with the product. In what ways or what words you will choose to reach the particular product. Set your goals: Before you choose any branded keywords, you must think about your goals  and set your goals.  Three questions must be clear on your mind Are you planning for  long term goals or short term goals? Do you have any specific target audience or flexible audience? Are you planning to sell your product initially or want to increase your brand awareness first? Know your competitors: having a competitor has both positive and negative aspects.  You can furnish yourselves and try hard to go one step ahead of competitor  Also it also affects negatively as you will forget the real motive of this initiative in the competition. Know the specific theme: it is practically impossible to create a page for each keyword.  Thus you must do keyword research to understand which topic or which theme is related to your brand and company. Suggestion of Partners: if you have your individual business or brand. Then it’s fine. But if you are having stakeholders or partners in your company then you must take ideas and suggestions from them. Reasons why not ranking on brand keywords Improper optimization:  when you are not doing proper  keyword optimization that were supposed to be the target keywords, your valuable efforts will be in vain.  There are some things that you might not be considering during optimization. You might not be driving qualified and right traffic to your  website. You might not be able to analyse the popularity of keywords. The keywords are the key to the target audience. Hence using wrong keywords is wasting time and precious efforts. Good content is the key to attract the audience and a perfect way to connect with the interested audience. Maybe your content is not good which leads to improper optimization. You must know your target audience and guess the words that your customers can use. But choosing wrong words because of less analysis leads to improper optimization. 2. Technical issue: Technical issues are the most common reasons that lead to low ranking on brand keywords. A website must meet a certain technical benchmark to hold a good ranking on search. Technical issues lead to insecure websites and in results these technical issues prevent your post or anything related to your website to be visible in the search result. The plugin problems might cause these problems or sometimes some themes and topics also prevent your website from