Digital Marketing Strategy for Colleges
The thing which we never thought of implementing so quick is now becoming a dream come true, do you know how? Covid’19 and lockdown made it possible because it turned out many business in huge losses and many companies had to shut their business permanently. The Covid’19 pandemic has changed everyones lives forever, there was a time where people used to do offline marketing but now every business has taken a step towards “Digital Adoption” and more than 12 million businesses have shifted online and many more are still planning to do so. Banks have transitioned to remote sales and service teams, agencies have totally shifted to digital and remote marketing even the education sector has shifted to online education and managing to serve the best quality studies to their students.Grocery stores have shifted to online ordering and delivery as their primary business. Schools in many locales have pivoted to 100% online learning and digital classrooms. The pandemic has changed alot of things and sooner it will change more things too in terms of operation and delivery of the product/services. In the present scenario, there are not many colleges that have adopted online marketing some are still focusing on offline marketing and just one step behind the current trend. In the present scenario, the colleges are directly focusing on offline marketing. As the technologies have improved much, it is better to focus on digital marketing. Marketers may get important insights into target audience habits and a wide range of audiences to target in terms of admissions and students while also introducing new means of consumer involvement by using an omnichannel digital marketing strategy. In my opinion, the most common challenge that colleges are facing these days is converting their offline marketing to online marketing and the major behind is the right Digital Marketing Strategy! Now let’s take an example of Big Colleges like Amity University and Symbiosis are following the right Digital Marketing Strategies by which they are touching heights. So in this article, we will totally be discussing the correct Digital Marketing Strategy for Colleges. Moreover, if you are a student working on your college project for marketing or you trying to improve the status of your college then this case study will be of the most useful and of help to you to showcase to people and use for any further information/project. So if you have a college or your own university then I have some amazing tips and strategies to expand your marketing strategy and get more admissions – Stage 1: Gather and Collect all the Necessary Details / Information about the University (SWOT Analysis) So talking about the first stage we need to gather and collect information about the university/college like what strategies are they currently using? What is the specialization of the college? Before implementing any Digital Marketing Strategy you need to identify all the approaches and goals to present for the college. SWOT Analysis is very necessary for any industry and especially for the education industry because there are many big colleges and competitors for every stream and course nowadays. SWOT Analysis will help in Analyzing the Strength of the College i.e the best course and things we offer to our students and even how we can make it much better by adding some value. Understanding the Weakness by doing Competitor Analysis i.e if we are doing something wrong and missing something major in the offer and strategy With market analysis, we can understand the market trend and get an Opportunity to add something new or if any new course or specialization that can be preferred by people in the future and can the new trend. For example, we analyzed the market and understood that Bitcoin will be more famous in the future so we can launch a course/ degree or specialization in Bitcoin for students so that we can overtake our competitors. SWOT Analysis helps in understanding the Threats we have from our competitors in terms of courses/offers/brand names/marketing strategy etc. Understanding threats prior can help in the easy functioning of your university and also understanding that what the competitors are doing currently? And what best we can do. Stage 2: Study all the Competitors Wisely After performing SWOT Analysis for your college the next thing you need to do is study all the competitors wisely. So let me present an example to make this thing understand for eg you are a college based in Varanasi which offers Specialisation in Law and Degree to students, but the issue here is you are not only the one college offering courses in Law there are many more colleges in your city and even in the whole country who offer best courses and have a market reputation. So in this case you need to do the following things : Understand and list out competitors who are based nearby your locality/area Then you need to understand the competitors based in your city Then sort out competitors based in your State. For eg your college is based in Varanasi then you need to do a broad analysis for it. After that, there comes competitors who are based all over the country say India then you need to sort out the Top 20 or 30 Competitors to understand all the competitors you have in the segment you provide education. Then the next thing you need to do is analyze the Potential Keywords of your competitors and perform proper Keyword Research for your college. For eg your college is in Noida and it offers PG Degree in Marketing so maybe your potential keyword can be “Best PG Degree Course in Noida” or “PG Degree Course in Marketing Noida”. The best tool which would help you to do that is either Ahrefs or SEMrush. After you are done with spying the keywords the next thing you have to focus is on perform the potential backlink analysis. Do you know why? It helps you to find out where your competitor get