May 2023

Pay-per-click (PPC) advertising is an essential component of any digital marketing strategy. However, PPC advertising is often complex and time-consuming, especially when you have multiple campaigns running one after the other. One of the key factors in ensuring the success of a PPC campaign is the ability to track and analyze its performance effectively. That’s where a PPC dashboard comes into play. It saves your time, and helps you make real-time decisions based on well-researched data. In this article, we will provide you with a comprehensive guide on how to build a PPC dashboard that will help you optimize your campaigns and maximize your ROI What is a PPC Dashboard?  A PPC dashboard is a visual representation of all your PPC Key metrics and automates reporting to get real-time updates of ongoing campaigns across platforms. Why is it important to use a PPC Dashboard? 1.    Valuable Insights:With the valuable insights provided by the dashboard, you can track data regarding clicks, impressions, conversions, and other important metrics to understand how your campaigns are performing. You can even identify trends and patterns easily and make data-driven decisions for your campaigns. 2.    Optimize Campaigns: With PPC dashboards, you can easily and effectively optimize campaigns as it provides data and insights that help you make informed decisions. You could use this data to identify underperforming keywords or ads and make changes to improve their performance and thus, maximizing your ROI and helping achieve your marketing goals faster. 3.    Reporting”Reporting becomes super easy with PPC dashboards as they provide data in a visualized way that makes it way more presentable and convincing. Thus making reporting easier and faster. 4.    Collaboration:PPC dashboard also gives you a feature to collaborate with the team members and assign them different tasks. This makes work very organized and well-planned since every person is working with the same data provided on the dashboard. 5.    Time and Money:PPC dashboards streamline campaign management and also automate tasks. This reduces the need for resources for campaign management and saves a lot of time to focus on other important business tasks. Moreover, by optimizing campaigns for maximum performance, you easily achieve better results as well, thus again saving your hard-earned money and precious time. 6.    Real-Time Data:PPC dashboards offer real-time data, which allows you to monitor campaign performances at the current real-time. This is very important to identify trends and make timely data-driven decisions. With real-time data, you can quickly respond to changes in campaign performance, ensuring that your campaigns are always optimized for the utmost results. Key Metrics to track in PPC Dashboard: 4 steps to build a PPC dashboard: Step 1: Define Your Objectives The first thing is to have perfectly defined goals and objectives that you want to achieve out of the dashboard. Do you want to track data for lead generation, lead nurturing, lead conversion, or customer retention? Once you’ve identified your objectives, you can choose the right metrics to track. Step 2: Choose Your Dashboard Tool Feature Tableau Power Bi Looker Studio Zoho Analytics Licensing Admin/Creator License $70/month/user Starts at $10/month/ users Free (Requires Gsuite) Starts at $20/month/2 users Licensing Additional viewer license $20/month/user $10/month/ users Free (Requires Gsuite) $20/month/2 users Data source Support Facebook Pages Requires Additional Connector support Requires Additional Connector support Requires Additional Connector support Native inbuilt connection Facebook Ads Requires Additional Connector support Requires Additional Connector support Requires Additional Connector support Native inbuilt connection Twitter Ads Requires Additional Connector support Requires Additional Connector support Requires Additional Connector support Native inbuilt connection Youtube Ads Requires Additional Connector support Requires Additional Connector support Native inbuilt connection Native inbuilt connection Google Analytics Native inbuilt connection Native inbuilt connection Native inbuilt connection Native inbuilt connection Google Adwords Native inbuilt connection Requires Additional Connector support Native inbuilt connection Native inbuilt connection Instagram Profile Requires Additional Connector support Requires Additional Connector support Requires Additional Connector support Native inbuilt connection Hubspot Requires Additional Connector support Requires Additional Connector support Requires Additional Connector support Native inbuilt connection Flexibility Chart Supported Mostly Mostly Mostly Mostly Ideal for Datasets Large Datasets and complex calculations Large Datasets and complex calculations Comparatively smaller datasets (up to a few million rows) Comparatively smaller datasets (up to a few million rows) Ideal for Complexity Supports complex calculations Supports complex calculations Simpler logical calculations Simpler logical calculations Zoho Analytics offers 500+ out-of-the-box integrations for your business. Step 3: Connect Your PPC Advertising Platforms Once you’ve chosen your dashboard tool, you need to connect it to your PPC advertising platforms. This will allow the tool to pull in data from your campaigns and display it in your dashboard. Some dashboard tools have built-in connectors for popular advertising platforms like Google Ads and Facebook Ads. To connect your advertising platforms, you’ll need to provide the tool with your account credentials. Step 4: Choose Your KPIs & built your Dashboard Now that you’ve connected your advertising platforms, it’s time to choose your key performance indicators (KPIs). Some tools also provide pre-built templates such as Zoho Analytics that you can use to get started with your dashboard. Here is a Zoho analytics dashboard gallery that we have built for a client. The easiest way to report on PPC efforts When you consider the wealth of data and insights offered by each advertising platform, having a dedicated PPC dashboard can help you stay on top of your client’s data and their expectations. Zoho Analytics helps you create in-depth PPC dashboards in just minutes. Connect your accounts once, and your data refreshes automatically every hour. This way, you’re always getting fresh metrics from your ads platforms. Check out our dashboard gallery and get yourself an eagle-eye perspective on your paid media campaigns.