Recently updated on August 4th, 2022
Digital Marketing Strategies for Travel
Are you worried about your travel business? Then you have just landed on the right page!
Explore all the top 9 selected digital marketing strategies for travel that actually works to grow your travel agency.
Travel And Tourism Industry Has transformed a lot over the years because of the digitization in the world. Many travel agencies have already adopted online bookings because of fierce competition and to make their booking process more friendly to their customers.
As a travel agency owner, you might put in a lot of effort into a creating good package that can provide an excellent traveling experience for your customer. But to drive more customers just as every business you need to have a proper marketing strategy in place especially digital marketing strategies.
With a good online marketing strategy for your travel agency business, you can reach the target audience and build good relationships with your customers. This can ultimately help you sell more custom packages and generate a good Return On Investment on the digital marketing efforts.
But online marketing strategies that worked for your business might not work today. This might be the reason why you are reading this article as well. Online Marketing Strategies only work when they are planned as per the latest trends. Let me share some of the amazing digital marketing strategies for the travel industry one-by-one.
1. Marketing Goals Oriented Professional Website:
You might have got a website developed already for your travel business. But remember every website can’t help you generate revenue for your business. Only professional websites that have been developed with a marketing perspective can help to improve your business revenues.
A good website needs to have
- Contact Information present on all the pages of the website(Usually in the top or bottom)
- Detailed Information about the packages offered by your travel agency
- A Professional Design with all relevant images, videos, etc
- Proper Navigation for the visitor to search and find anything that he wants to know
- Ways to collect leads such as an Optin Form or an interactive chatbot
- Conversion focussed Call-To-Action buttons for online bookings
- Tracking Pixels For Remarketing
Also, you need to ensure that your website loads fast and has a responsive design even in Mobile devices as most of the traffic to the websites is from them. Having such a professional marketing goals oriented website can help in improving your business to a larger extent.
2. Search Engine Optimized Content:
Creating Search Engine Optimized Content on a consistent basis by picking the right keywords can help you a lot in driving a lot of organic traffic to your business website. Let me share some content ideas for travel agency
- List Of Places To Visit In A Particular Country/City
- Travel stories and experiences
- Tips for traveling comfortably
This way creating the content and publishing it regularly on your blog/website can help you gain more visitors who are interested in traveling and you get a chance to nurture through your content or other online marketing channels for converting them into the customers of your business.
3. Sending Personalized Marketing Emails:
Email marketing has never been this easy as it is today. Email Marketing Tools have got many advancements that give you the ability to track each and every action performed by your probable customer with the emails you send to them. You can track the activities such as email opens, link clicks in your email sent, etc.
This way you can create personalized email copies with the right call-to-actions based on their activity and drive them to perform a specific action reading your email. Moreover, you can even set up email marketing campaigns that send emails to your list on auto-pilot irrespective of the size of your email list.
4. Personalized Retargeting Advertisements:
You might know that Digital advertisements are cheaper, measurable and help you reach the target audience compared to the traditional advertisements. But there is a special advantage called Remarketing or Retargeting specific people based on their actions.
Do you remember that the point about tracking pixels when discussing having a professional marketing goal-oriented website? The tracking pixels help in reaching the people who performed a specific action on your website.
For example, a visitor viewing your website reads a page that contains information related to a particular destination. These tracking pixels help you retarget the viewer with that specific destination-related advertisement either using search engine marketing or social media advertisements so that he would actually convert into the customer of your business
This personalized retargeting is not possible in any traditional advertisement methods. Moreover, this helps you reach the customer at a nominal advertisement cost and helps you generate revenue increasing your Return On Investment as well. For same you can contact me for as a Google Ads Specialist now!
5. Sharing High-Quality Infographic Content On well-optimized Instagram Handle:
Most travelers would be interested to see the places before they actually decide their destination for travel. Instagram is such a special social media platform that can help you share quality images or videos of a particular tourist spot.
Picking the right hashtags for your images can help you reach a new audience by making your content appear in the Instagram feed of probable customers. Writing a good caption with a call-to-action for every post you make on the platform can easily help you generate customers for your business.
But remember to have good content in your profile bio with a link to your best converting landing page can help you a lot. Instagram stories can also help you share the real photos tagging the location and adding relevant hashtags so that they would reach the people who are interested in that content.
You can make vertical videos showing the destination in real-time and share them on IGTV. You can even go live from the tourist spot showing the traveling vehicles or hotels that can build trust among the viewers.
6. Using Your Facebook Page In A Smart Way:
Facebook is the only platform with billions of registered users with a userbase from different age groups of people. This is an important aspect especially when you are offering different travel packages for a different audience such as packages for spiritual destinations, naturally beautiful destinations, etc.
Creating informative and quality content in the form of videos, images, text posts around the various top destinations according to you and sharing them on your page can help in nurturing the followers of your page. You can even gain new followers for your business page increasing brand awareness.
Facebook advertisements can help in promoting your brand to build awareness about your travel agency. You can share different kinds of content such as normal text posts, images, videos, etc on your page.
Setting up a messenger bot on your page you can send broadcasts frequently for your subscribers right from the messenger marketing tool dashboard to inform them about your latest offers and packages.
Facebook pages can also help you gain credibility. Getting tagged in the photos shared by the customers while they travel with the help of your services is good sign. Also getting good reviews on your business page or getting check-ins can help to build your brand reputation online.
7. Using Digital Public Relations To Build Awareness and Credibility Online:
Getting featured on a popular blog/website can help your business a lot. When your travel agency gets a mention in the article published on a reputed blog/website it can help you reach more people and gain credibility among the readers.
Not just building reputation but these activities can actually help you gain more traffic to your website as the PR links from a blog have a high value when it comes to SEO. So you must include this in your online marketing plan.
8. YouTube Marketing:
YouTube is one of best digital marketing strategies for travel and is a great video content platform that has attracted billions of users from traditional television viewers to watch videos on that platform. Every single day millions of videos get uploaded on the platform.
So creating just video content can’t help you reach the target audience and convince them to become your customer. You need to focus on optimizing your channel by doing YouTube SEO. Also, let me share some strategies to use YouTube For marketing your business:
Travel Destination Videos:
Showing destination videos might attract the viewers to watch more and convince them to plan a trip for that destination. Having your contact details in the description of such videos helps you get inquiries from the people who are already interested in traveling to that place.
Customer Videos Sharing Their Experience:
Customer Experience is the major factor that many travelers inquire about before deciding a travel agency for their trip. Creating videos in which customers share their experience in the entire journey made on their trip can convince a viewer to trust your travel agency.
9. Quora Marketing:
Quora is an amazing platform where many people ask their questions expecting to get the answers from the experts or experienced people. Quora can help you gain customers or quality leads for your travel agency business if you pick the right questions related to tourism or travel and answer them in a detailed manner.
Using online platforms like social media, YouTube, etc you can nurture the target audience that can help you build credibility. Planning and implementing the above discussed strategies for your travel and tourism business in the right way can definitely help you generate more sales of your travel packages and gain more customers for your business.
Or else you can get in touch with me to handle it as your Digital Marketing Consultant.