How to track SEO KPI from different SEO Tools
Before selecting the right tools, empower yourself by understanding your KPIs (Key Performance Indicators). Your project’s nature determines your KPIs. For a news-related project, your focus is traffic, clicks, impressions, and CTR. In the D2C industry, tracking sales data and relevant traffic is key; for B2B and B2C, you prefer event tracking, like conversion and time spent on a website. Once you’ve identified your KPIs, you’re ready to select your tools, feeling confident in your choices.
Discover the top 5 tools that the industry community prefers for understanding and judging KPIs.
1. Google Search Console is a highly recommended SEO tool for understanding your website’s SEO performance. It provides valuable insights into your page’s performance on Google, including clicks, impressions, average position, and CTR. It gives you complete progress on your project, and you can compare your past performance with your existing performance. You must start tracking your SEO performance from Day 1 via the Google search console.
2. Ahrefs: Ahrefs is one of my favourite tools due to its easy interface and clarity. It allows you to track rank via keyword rank tracker, giving you a website health audit by adequately scoring. You can regularly track multiple projects by linking your email ID with your Ahrefs account. As a digital marketing agency, we use the Ahrefs plan to check our website performance, and it regularly gives us robust analysis. The primary things we track via Ahrefs are Ranking, competitor analysis, traffic analysis, indexing status, tracking your backlink progress ( although it is not a primary KPI, we still track to see how our website is performing ), Domain rating and URL rating it gives you. Once you get this much information, it becomes very easy to understand the areas you lack in SEO and take steps accordingly.
3. Semrush is an indispensable tool for tracking your ongoing SEO growth. It offers a comprehensive view of all the relevant KPIs, including keyword ranking, Keyword ranking position and its movement, backlink numbers (both your website’s and your competitors’), and page performance and improvement. You can track your competitors’ organic traffic and plan your new pages according to their organic traffic performance. Finding lost backlinks helps you gain back; Semrush gives you data on your lost backlinks.
4. Google Analytics 4: Most tools won’t provide conversion tracking; Google Analytics event tracker helps you understand your actual number of conversions, website visits, or any specific event tracking that helps you grow better.
5. Screaming Frog: Screaming Frog’s primary focus is to provide an in-depth technical analysis of your project. Technical SEO is one key area that helps maintain a website’s overall health.
The tools mentioned above are essential SEO tools for primarily tracking your SEO performance, your signups, your conversions and the overall growth of the project. All the data must be tracked in proper Google Docs and sheets so that all the corrections can be done and regular progress can be tracked in your projects. As an SEO agency, we understand the challenges in your SEO projects and closely work with you on all the parameters of SEO that help your website progress. Over the last 12 years of being an SEO agency, we have seen a market shift and changes in KPIs in your market. Although essentials remain the same, your data preference constantly changes with market changes. We help you understand your preferences.
