In the modern world that we are living in, everything is going digital because of the technology evolution. Almost every business is going online to reach the people spending their time on online platforms like blogs, youtube, social media, etc and trying to acquire customers for their business among which your competitors also might be present.
Digital marketing strategies can help in building your brand awareness and reach the probable customers of your business who are using the online platforms. You can generate leads or sales for your business with a much better Return On Investment compared to the traditional offline marketing strategies.
But everyone won’t be successful in achieving their goals to acquire customers without an effective digital marketing strategy planned and implemented in the right way. Not just that you need to closely monitor and analyze the performance of your strategies regularly to optimize them for improving them to achieve your business goals faster.
Before we dive deep and discuss the digital marketing strategies, you need to define the following things that are different for every business which would help in figuring out the right marketing channel for your business.
1. Buyer Persona:
Preparing a buyer persona is important before you plan any kind of digital marketing strategy. You need to make a note of all the details such as the age group, gender and other demographics of the probable customers.
Moreover, it helps you in choosing the right marketing strategy for your business because you can’t waste your money trying to reach everyone online. For example, if your target audience is female then there is no use of reaching the male audience with paid advertising which would result in unnecessary advertisement spend. I have also uploaded one YouTube video regarding buyer persona. Have a look on below;
2. Brand Identity:
Every brand must have some things unique like logo, Unique Selling Proposition(USP), Mission statement, Brand voice, etc. Defining all these and having them ready would make it easy to launch the marketing campaigns that can reach your target audience and build your brand.
Once you have defined and prepared your buyer persona and brand identity, you need to get the digital marketing strategies from well-experienced marketers like Pranav Jha. Let me share some of the effective digital marketing strategies that can be useful to grow your business leveraging the online marketing platforms.
3. Content Marketing:
Content Marketing is the best way to reach the target audience that can drive engagement and build your brand. The content might be of any kind like a blog post or video or podcast episode.
Remember the purpose of creating should never be focussed totally on selling the products or services of your business instead it should attract people to consume more that happens when you focus on creating informational and useful content.
For example, if you have a bakery business then you can produce content related to the various types of bakery products such as cakes, muffins, etc that the bakery lovers would be interested to know and order them from you.
This way you can engage them, build trust and generate revenue for your business without being much promotional. A content marketing strategy should be used for obtaining results on a long-term basis as it takes time. But you can obtain Leads or sales with good ROI as the conversion rates would be higher than the paid advertising where you have to spend money.
4. PPC Marketing:
Pay Per Click Marketing is an effective marketing strategy when you need to achieve the marketing goals within a short period of time. Pay Per Click marketing campaigns require you to pay money for the search engines or any other platform where you are planning to run the campaigns.
But the interesting part is that you can pay only for clicks instead of paying for displaying them so that you could get much better Return On Advertising Spends(ROAS). Search Engine Ads get displayed depending on the search queries used so there is a higher probability of reaching the target customer and so it is a cost-effective strategy as well.
Google is the largest userbase having a search engine and with Google Ads, you can start advertising for your brand to generate leads or sales immediately that is important especially if you are just starting out.
5. Search Engine Optimization:
Search Engines like Google, Bing, etc are used by the people to research or know more information about anything. Whenever a user types their search queries also called keywords the most relevant results according to the search engines are shown up one-by-one.
Search Engine Optimization is the method used to rank higher in the search engine results pages to obtain higher rankings. As long as your pages get ranked, you can get traffic to your website organically whom you can convert into your customers collecting their contact details or selling products or services online.
6. Email Marketing:
Email marketing is the best marketing strategy that is proven to generate higher ROI. You can nurture your existing customers or probable customers through the emails and encourage them to engage with your brand.
Most importantly you can segment the customers depending on their activities such as link clicks and send them different emails based on their actions using the triggers. Just like content marketing, you should focus on providing valuable information with fewer promotions otherwise there is a higher chance that they might not open your emails or even unsubscribe.
7. Social Media Marketing:
Millions of people across the world are using social media platforms like Facebook, Instagram, etc. So every brand should have its presence on all these platforms to reach the probable customers using those platforms.
But focussing on the right social media platform where your target audience is the key to drive the best ROI from social media marketing. Creating a social media content calendar and sharing valuable content that would encourage followers to engage and convert them into customers. You can generate leads as well with the right Call To Action.
Stories on Social media platforms like Facebook and Instagram are also useful to generate leads for your business.
8. Video Marketing:
Video marketing helps you reach more audience especially when you publish them on video platforms like YouTube with proper YouTube SEO done. You can create different types of video content such as the product demo videos, behind the scenes, introduction videos, etc that can help in reaching the audience both on video platforms and social media as well.
Remember there is a large viewer base for videos just like content on the search engines and you can generate leads or sales using video marketing.
9. Moment Marketing:
Moment Marketing helps in gaining the attention of the people virally and drive more engagement with your brand. Depending on the trending news in the world you need to create content around that information so that your audience can relate it to the trending news and make it go viral ultimately help your brand grow organically.
For example, a customer of Zomato ordered food and made a TikTok video with the delivery boy which gone viral. Zomato immediately used this moment ad changed the profile photo of their social profiles with the photo of the delivery which attracted many to engage with their brand.
10. Voice Search Optimization:
Voice searches made are growing at a rapid pace. With many voice assistants like Siri, Alexa, etc people are trying to make a search just speaking the search queries are definitely different from the regular searches made.
So it is important to optimize your website for voice searches as well especially the most frequently asked questions which are usually ranked as snippets in the search engines.
11. Messenger Marketing:
There are millions of people who use Messenger on their devices to communicate with others. So the open rates are higher compared to the emails and a higher chance of generating more business from them.
Messenger broadcasts help you send messages to thousands of subscribers easily with just a few clicks. Whenever someone visits your Facebook page and sends a message you can send them to replies automatically using the messenger bots so that they don’t need to wait for you to manually reply and they become subscribers whom you can nurture with your content to engage and convert into your customer.
Conclusion: Digital Marketing Strategies 2020
Every brand business that is planning to grow in this modern world needs to promote their brand online. Getting Effective Digital marketing strategies planned and executed correctly can help in obtaining great results with a good Return On Investment. You just need to choose the right marketing channel and focus on it depending on the factors like target audience, marketing budget.
Having 7+years of experience in helping hundreds of business owners over the years, I can prepare the best strategies and implement them to help you obtain cost-effective results for your business achieving the marketing goals planned. If you are looking to get digital marketing strategies planned and executed for your business then feel free to get in touch.