Have you heard about the Tiktok Platform and started searching for strategies to grow your business using TikTok Marketing? Well, your decision is a smart one and this guide might help you to promote your business on the TikTok effectively.
TikTok got started as Musical.ly in 2014 which used to allow people to record and upload their voice clips. Later it got rebranded and changed the name to TikTok the most trending social media platform that has been growing its user base massively in the past few years.
Currently, TikTok has more than 500 million monthly active users and is the most popular app downloaded from the app stores in the last year surpassing the downloads of many other popular apps such as Whatsapp, Facebook, etc.
Grabbing the attention of the viewer is the major factor that helps in generating leads/sales. On this platform, the engagement is high with a lot of time spent by its users daily and many people open this app many times in a single day.
So this is a good platform to reach more people and build brand awareness for your business. You can even run ad campaigns on this platform to promote your business. Just before getting started with marketing on this platform or any other it is important to identify your target audience and ensure that your target audience uses the TikTok so that you can get a good Return on Investment.
Next, create an account on the platform writing a perfect bio and uploading a good profile picture. Also being a brand business, you must get your account verified so that the account looks trustworthy for the other users on the platform. Complete the profile with all the necessary information so that people can trust your business and start following your account.
Now let me share with you in detail about various ways to market your business on this platform.
1. Creating a Channel and Sharing Branded Video Content:
To get started with marketing on this platform creates various kinds of quality videos around the topics that your probable customer might be interested to learn. Along with the informational videos create some marketing videos introducing the products/services offered by your business.
Remember to showcase the products/services of your business in a funny manner because most users prefer such content on this platform. Moreover, this helps in driving engagement and helps you reach more audience to gain more awareness among the users of the platform. On this platform, you can start creating videos with a minimum duration of 15 sec so make sure to have a perfect hook that attracts the viewer to watch the video completely.
Moreover, video content is the best format to build engagement. So ensure to create quality videos with a good script so that you can drive engagement, gain more exposure for your brand among the users of the platform ultimately helping you generate a good ROI for your business.
2. Hashtag Campaigns:
Hashtag campaigns or challenges are the amazing strategy used by many big brands to get the most out of the platform. Launching branded Hashtag campaign encouraging users on the platform to create and upload videos using a specific song/music along with your brand Hashtag can help your business go viral easily among the platform users.
You can gain a large number of followers even if you are starting from scratch. Wondering if this works out? Well, in fact, more than 35% of the platform users have already participated in a challenge. For example, Sunsilk has gained more than 20,000 followers and got millions of views for its marketing videos which would have cost a lot or should have taken a long-time to obtain such results using any other platform.
So if you already have a TikTok account then create a challenge or if you don’t have one then this is a must for you to get the initial follower base for your business account on the platform.
3. Engaging with Other’s Videos:
Engaging with the videos of another reputed influencer or other brands with a large number of followers helps your brand gain exposure and followers on the platform. Especially when you are getting started on the platform this helps you gain the followers.
4. Influencer Marketing:
In the era of Social Media, there are many influencers who have a large follower base on social media platforms. As a brand influencer marketing can help you a lot in many ways. You can build awareness for your brand in a short time from a shoutout from the influencer.
Most people might not trust your brand when you are just getting started. But choosing the right influencer you can build credibility about your brand that is an important factor to drive sales or generate revenue for your business.
So choose the influencer on the TikTok platform who creates videos related to your business so that you might be able to reach the target audience. Also, check the influencer profile analytics to know their content performance by using various TikTok analysis tools available online. This might help you make the decision correctly as you would be making the decision based on the analytics data.
5. TikTok Advertisements:
Social media advertisements are much cheaper than traditional search engine advertisements. So most business owners prefer to advertise on social media especially for reaching more people with a low advertisement spends.
Just like every major social media platform, TikTok also provides you the ability to run advertisements on the platform. You can specifically target particular demographics and check the performance of your ad campaigns within the ads dashboard. Currently, you can launch two types of ad campaigns. They are:
This is an Augmented Reality based feature just like the 2D-lens on Snapchat, TikTok’s Branded Lens that helps users on the platform to add filters, 3D objects, etc to their video content. So as a business owner, you can create 2D or 3D lenses in partnership with the TikTok platform exclusive for your business so that people can use them on their TikTok videos.
If your business branded lens becomes popular among the users then it starts to appear in the trending section which can result in boosting the awareness of your brand virally. By the way, using these filters in a Hashtag challenge might get you much better results than individually creating them.
Brand Takeover Ads:
This is the ad that pops up to every user on the platform when they open the app for the first time. Running this type of ad is costly because only one brand is allowed to run this type of ad on a single day but TikTok guarantees 500 Million impressions for every brand advertising this type of ad.
The ad can be 3-5 Seconds long as a video or Gif and even provides you the ability to add an external link which can be your website or any landing page.
In-Feed Video Ads:
These ads work based on the auction model and appear in the “For You” feed as promoted TikTok videos. You can add an external link to a website so that the viewer can click and visit your website. The duration of the video ad should be in between 5-15 seconds.
6. User-Generated Content:
User-Generated Content is a proven method to build trust among the people. So obtain some honest review videos from your previous customers and share them on your TikTok account Watching such videos, the users on the platform can believe in your brand and buy the products or services offered by your business.
I hope these strategies can help in the growth of your business using TikTok marketing. Now as you got to know these amazing strategies I would recommend you implement them on your TikTok account to start seeing results for your brand. You can build awareness and grab the attention of the users easily compared to the other popular social media platforms if you can create quality video content.
Apart from the above possible methods to promote your brand using TikTok marketing, there is a Bio URL feature that is being tested on the platform. Currently, all popular platforms have provided the brands to share their website or landing page in their bio’s. This can be a great feature that can help every business on the platform if launched.
Conclusion: TikTok Marketing in 2020
TikTok has a lot of marketing potential with millions of active users with a fast-growing user base. You must include this platform as a part of your social media marketing strategy especially if your target audience matched with the demographics of the user-base on this social platform because of the higher engagement levels on the video content created on this platform.
Are you tired of managing digital marketing campaigns for your business? Then I can help your business promoting it on all the digital platforms depending on the requirements of your business. As an experienced marketing professional and helping hundreds of clients, I can plan effective digital marketing strategies and implement them to drive the best possible ROI.